Tom Brady waves at Detroit Lions fans at Ford Field in Detroit on Sunday, November 2, 2025.
Tom Brady waves at Detroit Lions fans. Credit: USA TODAY Network via Reuters Connect (Reuters)
Tom Brady always has plenty of attention on him, but before the NFL’s Week 5 matchup between the San Francisco 49ers and Seattle Seahawks, his watch was arguably one of the biggest talking points.
Tom Brady flashes rare $160K Patek Philippe watch for 49ers-Seahawks game https://t.co/0lAt9HDXpF https://t.co/GQ9F6rf2Lb
— New York Post (@nypost) October 12, 2026
The seven-time Super Bowl champion showed off a rare Patek Philippe timepiece reportedly worth around $160,000 while preparing for his FOX broadcasting assignment.
MORE: Seahawks hand 49ers free touchdown to end first half
Brady’s watch collection continues to turn heads
NFL: Washington Commanders at Los Angeles Chargers
Tom Brady looks on before the game between the Los Angeles Chargers and the Washington Commanders. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Brady has developed a reputation for having an impressive luxury-watch collection, and the Patek Philippe he wore for the 49ers-Seahawks matchup added another eye-catching piece to the list.
The New YorkPost reported that Brady was wearing a Patek Philippe valued at approximately $160,000. The watch was highlighted ahead of Sunday’s NFC West showdown, where Brady joined Kevin Burkhardt in the FOX booth for the nationally televised matchup.
This was not the first time Brady’s watch selection has generated attention this season. Just one week earlier, he showed off a rare Rolex Cosmograph Daytona reportedly worth around $300,000 while preparing for the Rams-Eagles broadcast.
Brady’s collection also includes an especially notable Patek Philippe. Sotheby’s previously auctioned a Patek Philippe Reference 3970 that Brady owned and wore, with an estimated value of $150,000 to $300,000.
MORE: 3 NFL teams that should be worried after Week 5
Brady’s latest luxury flex comes before NFC West showdown
NFL: Washington Commanders at Dallas Cowboys
Sep 20, 2026; Arlington, Texas, USA; Fox Sports broadcast analyst Tom Brady walks on the field before a game between the Washington Commanders and the Dallas Cowboys at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images Credit: IMAGN IMAGES via Reuters Connect (Reuters)
The timing of the latest watch appearance made it particularly fitting given Brady’s assignment. The former quarterback was back in the FOX booth for a highly anticipated matchup between two NFC West rivals.
San Francisco entered the game undefeated at 4-0, while Seattle came in at 3-1 following a win over the Los Angeles Chargers. FOX’s top crew of Burkhardt and Brady handled the broadcast from Lumen Field.
The 49ers and Seahawks ultimately produced a thriller, with San Francisco escaping Seattle with a 32-29 victory.
While Brady is best known for his seven Super Bowl rings and record-setting NFL career, his growing reputation as a luxury-watch collector has become another source of attention whenever he appears on major NFL broadcasts.
For the 49ers-Seahawks game, the football was the main attraction — but a $160,000 Patek Philippe certainly made sure Brady had a little competition for the spotlight.