Barcelona flag
Barcelona flag
Ever since partnering with Spotify as their main shirt sponsor, Barcelona have created a tradition of collaborating with various music artists and feature them in their shirt for every El Clasico.
For each meeting with Real Madrid, the Blaugrana swap their usual Spotify branding for a featured global artist.
This season’s edition will be no different, and it was even reported earlier that Barcelona have chosen three-time Grammy Award winner Tyler The Creator to feature in their shirt.
Popular X account 1899 Memorabilia has now shared the first glimpse of the design, and it does not disappoint.
Rather than the artist’s name, the front of the shirt carries bold yellow ‘GOLF’ lettering, a nod to GOLF WANG, the streetwear label founded by the rapper, whose real name is Tyler Gregory Okonma.
The golden branding is set against Barcelona’s famous Blaugrana stripes, which is largely in tune with the colour coding of other artistes’ in the past.
In featuring on the shirt, Tyler becomes the ninth artist handed the honour since the Spotify collaboration began, continuing one of the most eye-catching traditions in modern football.
Tyler, the Creator
Tyler the Creator becomes the ninth artist to feature on Barcelona kit. (Photo by Kevork Djansezian/Getty Images)
The initiative launched with Drake back in 2022 and has since showcased a who’s who of the music world.
Rosalia, The Rolling Stones, Karol G, Coldplay, Travis Scott and Ed Sheeran have all taken their turn, with Olivia Rodrigo the most recent name. Her shirt went on to become the best-selling of the entire partnership.
Tyler, the Creator now joins that illustrious list for what promises to be a blockbuster occasion, with Barcelona hosting their fiercest rivals at the Spotify Camp Nou on October 25 on the back of a flawless start to the season.
It will be interesting to see if this one will be as popular as the Olivia Rodrigo one.
It must be noted that Lamine Yamal is tipped to win the Ballon d’Or a day after the Clasico so it will be equally interesting to see if Tyler the Creator does a marketing event with the forward before the match.