Mark Cuban
Mark J. Rebilas-Imagn Images
The Indiana Hoosiers have a massive Big Ten clash against the Ohio State Buckeyes this Saturday. And to underscore just how big this game is, none other than former Dallas Mavericks owner and proud Indiana alum Mark Cuban starred in the hype video representing the Hoosiers side.
This is Hoosier Country!
@mcuban gets it going for @IndianaFootball https://t.co/DkUFN44sNr
— Big Noon Kickoff (@BNKonFOX) October 17, 2026
“This is Indiana. This is Hoosier Country. And here in Bloomington, you better understand one thing: We are the champs now!” Cuban said in the video.
“For years, we were an afterthought. Now, we are the main event. Ohio State is coming to town, and it's time to remind the world who's No. 1. This is our time. This is our stage. This is our moment. Hoo-hoo-hoo-Hoosiers!”
Cuban emerged as the face of Indiana's unlikely run to the national title last season. And it appears he is doubling down on his role as the Hoosiers' main cheerleader as they look to defend their title.
This will be the first meeting between the two teams since Indiana beat then-No. 1 Ohio State 13-10 in the Big Ten title game. The Hoosiers then went on to win the College Football Playoff, beating Alabama, Oregon, and Miami (FL) on the way.
The Hoosiers, who went undefeated en route to the national title last season, will come to this matchup still unbeaten at 6-0 and ranked No. 5 in the nation. However, the No, 4 Buckeyes are still ranked ahead of them despite being 5-1. But Ryan Day's Buckeyes will be a bit banged up once again. They will be missing starting offensive lineman Austin Siereveld and running back Ja'Kobi Jackson, among others.