The Los Angeles Lakers have announced a new partnership with Lithuanian cybersecurity company NordVPN. The collaboration will feature in-arena LED signage, social media integrations, and digital campaigns. NordVPN also recently teamed up with Lakers legend Shaquille O'Neal.
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The Los Angeles Lakers have announced a new major partnership with a Lithuanian tech company that recently started working with club legend Shaquille O'Neal.
The Lakers released a statement about the partnership with NordVPN, a leading cybersecurity and digital privacy company.
Since the agreement, NordVPN will have a prominent presence in the Lakers' arena and will be featured on LED signage as well as in social media integrations and digital campaigns.
"We're thrilled to welcome NordVPN as a Lakers partner and look forward to sharing their brand and services with Lakers fans," said Lakers' Vice President of Global Partnerships Yao Williams.
"When the Los Angeles Lakers step onto the court, they bring unmatched energy and inspire a wave of confidence in their fans," said NordVPN Chief Marketing Officer Toma Sabaliauskiene. "We want fans to feel that same confidence whenever they connect, long after they've left the arena.
Previous partnership with Shaquille O'Neal
Shaquille O'Neal
Shaquille O'Neal
Shaquille O'Neal
NordVPN recently partnered with Lakers legend and three-time NBA champion with the team, Shaquille O'Neal. Together they released multiple video campaigns showing off NordVPN's new antivirus software.
As part of the deal, Shaq also traveled to Lithuania, where NordVPN was created and have their headquarters. During the visit he also went to a EuroLeague game between the local Zalgiris Kaunas and EuroLeague reigning champions, Olympiacos Piraeus.
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