What is 'GOLF' sponsor on Barcelona's El Clasico jersey? Tyler, The Creator becomes latest artist to link up with Spotify image
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Sitting five points clear at the top of the La Liga standings, Barcelona are hoping to build an even stronger cushion in pursuit of a third-straight top flight title.
On Sunday, they face their biggest rivals, Real Madrid, in El Clasico, the world's most famous fixture, with a chance to not only build on their lead at the top of the table, but also bury their nemesis who sit third and have two defeats already on the season.
For the occasion, Hansi Flick's side will be wearing a special jersey, with Tyler the Creator hoping to be the next musical artist to be part of Barcelona history on the day.
The Sporting News explains why this special kit was brought about, and how it becomes part of Catalan football lore alongside other musical artists as part of the club's main sponsorship agreement.
MORE: All the latest Barcelona news
What is GOLF sponsor on Barcelona El Clasico jersey?
The GOLF logo on the front of the Barcelona kits for their El Clasico matchup against Real Madrid on Sunday, October 25 is the logo for Golf Wang, the streetwear and lifestyle brand of musician Tyler the Creator.
The unique, one-time partnership is part of Spotify's ongoing sponsorship deal with the club, which includes stadium naming rights.
This is not the first time that Barcelona have sported a special kit featuring a musical artist, as they have done this repeatedly as part of their Spotify deal. They have had previous arrangements to feature the logos of Drake (2022), Rosalia (2023), the Rolling Stones (2023), Karol G (2024), Coldplay (2024), Travis Scott (2025), Ed Sheeran (2025), and Olivia Rodrigo (2026).
Rodrigo was chosen on this occasion to celebrate her securing nine songs that have surpassed one billion streams on Spotify. She performed an exclusive, invite-only concert in Barcelona on May 8 as part of the celebration.
How to buy GOLF Barcelona kit
The GOLF Barcelona kit was made available through the club's official store, on sale since October 15.
They cost $600 each, as well as a signed copy that is available for $3,600.
Like the previous Spotify collaborations, only 1,899 were made available, a nod to the club's foundation in the year 1899.
Pedri 🪄📸 FC Barcelona x @spotify x Tyler, The Creator x GOLF WANG ⛳ https://t.co/tNvqFPY2V4
— FC Barcelona (@fcbarcelona_tr) October 17, 2026
Spotify sponsorship deal with Barcelona
Barcelona's regular kits traditionally feature the Spotify logo, and their home ground is known as the Spotify Camp Nou, both since initially signing a contract in 2022.
The kit sponsorship deal was re-upped in October of 2025, extended through 2030.
It is reportedly worth €65 million ($76.6m) per season for the kit sponsorship, plus another €10 million per season for the training kits and €20 million per season for the stadium sponsorship, bringing the value of the deal close to €100 million ($117.8m) per campaign.