Recording artist Jay-Z walks on the field with daughter Rumi Carter before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Mark J. Rebilas-USA TODAY Sports
Jay-Z fired off NFL rumors that he would grace the stage during halftime of Super Bowl 61. Now “the goat's out of the bag” as one hype video announced Monday during halftime of the Dallas Cowboys and Philadelphia Eagles contest.
Apple Music helped roll out the announcement of the legendary rapper headlining the big game's halftime show. The iconic Grammy nominated Hip-Hop star, whose real name is Shawn Carter, is featured with goats inside SoFi Stadium.
— Apple Music (@AppleMusic) October 27, 2026
This announcement also comes following Carter performing a two-night show inside the same venue during the weekend of Oct. 23. Carter also helped bring out famed Los Angeles artists and past Super Bowl halftime performers Snoop Dogg and Dr. Dre.
Now Carter joins fellow Grammy Award winning rapper Kendrick Lamar as the first solo Hip-Hop acts to take the halftime stage. The big game for the NFL takes place inside SoFi Stadium on Valentine's Day, 2027.
Carter is often a regular attendee of Super Bowls. But largely because of his involvement in handpicking musical acts through his partnership with Live Nation. He helped appoint acts like Rihanna, Usher, Lamar and last season's performer in Santa Clara, California Bad Bunny. His renown wife Beyonce performed in multiple Super Bowls too, most recently Super Bowl 47 between the San Francisco 49ers and Baltimore Ravens.
Carter rose to fame from Brooklyn's Marcy Housing Projects in the Bedford-Stuyvesant neighborhood. He owns 25 different Grammy victories out of his 89 total nominations. All in a career that started during the early 1990s.
Carter has dove into sports ventures too, owning a past minority share of the Brooklyn Nets before selling his stake in 2013. But he now oversees Roc Nation Sports, which features NFL stars Kyler Murray and Saquon Barkley as athlete representatives.