jay-z white suit
jay-z white suit
Rapping superstar Jay-Z has been confirmed as the Super Bowl Halftime Show act in 2027, after weeks of speculation about who would take to the stage for the highly anticipated event.
The 56-year-old, who was born Shawn Carter, announced the news via a short clip that aired during the Dallas Cowboys versus Philadelphia Eagles game on Monday night.
Jay-Z super bowl announcement
Jay-Z announced the news on Monday night
The video saw Jay-Z seated in a stadium while surrounded by goats, with one sitting across his lap. As the camera panned backwards, the words "GOAT's out of the bag" were splashed in white, indicating that he would head up the Halftime Show at SoFi Stadium in Los Angeles on February 14, 2027.
"From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey," he said in a statement after the news was announced. "Thirty years of music, work, and culture on the world's biggest stage. This run continues to be a dream come true."
jay-z super bowl© Getty Images
He will perform in the Halftime Show on February 14, 2027
Roger Goodell, the NFL's commissioner, shared his thoughts on the surprise announcement in a statement. "For several years, we've had the privilege of working closely with Jay-Z and Roc Nation, and I've seen the extraordinary impact he has had on the Super Bowl Halftime Show," he said.
"When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him. I couldn't be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage."
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Jay-Z's involvement in the Super Bowl explained
Jay-Z, who founded entertainment and media company Roc Nation in 2008, has picked the Super Bowl Halftime act for the past several years, after signing a deal with the NFL that banks him $5 million a year for producing the show through his brand.
He faced backlash in recent weeks when rumors began to arise of the possibility of him headlining the show, as fans pointed out that he would be choosing himself.
Jay-Z kendrick lamar grammys© Getty Images for The Recording A
Jay-Z has picked the Halftime Show acts for the past several years
In 2022, the star picked Dr Dre, Eminem, Mary J. Blige, Kendrick Lamar and Snoop Dogg to perform at SoFi Stadium in Los Angeles, California, followed by Rihanna in Glendale, Arizona in 2023, Usher in Paradise, Nevada in 2024, Kendrick again in New Orleans, Louisiana in 2025 and Bad Bunny in Santa Clara, California, in February 2026.
Jay-Z defended his decision to platform Bad Bunny, a Puerto Rican rapper and superstar who is one of the most streamed artists in the world.
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)© Getty Images
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
"I think everyone should experience music in its totality," he told GQ. "And for a lot of years, it was only one side of music that was being represented. We got the opportunity to create a more balanced idea of what popular music is today."
"I'm not going out on a limb; this is the most famous people in the world. I didn't pick, like, the indie artist that I really like from Portland – it's the number one most streamed artist in the world. Him!"
Who has the final say?
beyonce super bowl© Sports Illustrated via Getty Ima
Jay-Z's wife Beyoncé headlined the Halftime Show in 2013
Previously, Halftime Show producer Jesse Collins shared with Variety that Jay-Z had the final call when it came to the event. "It's a decision that Jay makes. Since we've been on board with that show, he's made it every year, and it's been amazing. He's always picked right," Jesse said.
Rumors had been swirling for months as to who Jay-Z would pick for the next Halftime Show, with musicians like Miley Cyrus and Justin Bieber being considered for the honor. As for who Jay-Z might bring on stage as a guest performer during his set, fans have pointed to his wife, Beyoncé, who has collaborated with the rapper on several occasions. She also headlined the Halftime Show in 2013 in New Orleans and performed during Coldplay's set in 2016.