ARLINGTON, TEXAS - SEPTEMBER 15: A general view as Dallas Cowboys players run onto the field prior to the game at AT&T Stadium on September 15, 2024 in Arlington, Texas. (Photo by Ron Jenkins/Getty Images) Getty Images
Cinemark unveiled plans to bring the Dec. 7 Cowboys-Seahawks “MNF” game to a “first-ever in-market NFL watch party” at its theater in West Plano, Texas, according to Etan Vlessing of the HOLLYWOOD REPORTER. The Cinemark-Cowboys partnership extends a broader sponsorship unveiled in September to make the Texas-based exhibitor the official movie theater of the team, with the “ESPN feed used for the Dec. 7 game-day screening.” The deal coordinated with the NFL also “allows Cinemark branding in the AT&T Stadium, game broadcasts and fan-focused activations at select movie theaters.” Ahead of the game, cinema-going fans can “enjoy a tailgate party with a merchandise pop-up shop, and the live game promises immersion to put viewers field-side on game day.” Cinemark has also planned concession offerings like star-shaped pretzels, a “blue ritz margarita and collective Cinemark-exclusive cups featuring six Cowboys players.” As part of a partnership with the Cowboys, the live game experience will also “include appearances” by former NFLer Darren Woodson, Rowdy the Mascot and the Cowboys Cheerleaders ([_HOLLYWOOD REPORTER, 10/30_](https://www.hollywoodreporter.com/business/business-news/nfl-fans-cinemas-cinemark-1236743750/)).