[Keith Wyness
Keith Wyness](https://www.footballinsider247.com/author/keith-wyness)
Liverpool will need to show discipline and ensure they don’t go overboard after seeing restrictions on their ability to host concerts eased.
That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider, who believes that the Reds must resist the urge to go from zero to 100 when it comes to their events.
Liverpool recently saw their ban on hosting concerts during the month of July lifted, with the local council now allowing them to host some gigs.
However, Wyness believes that the club must be cautious with their approach to the new guidelines, or they risk angering local residents and being pushed back to square one.
The previous July ban was implemented to try and give locals who live around Anfield a break from the huge crowds experienced throughout the season.
Liverpool had to ask the local council three times for their restrictions to be loosened, and feels that they cannot risk a setback in that department.
Liverpool at risk of Real Madrid repeat
Everton’s former chief Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that Liverpool must play by the rules when it comes to summer concerts, or they risk suffering a repeat of what has happened to Real Madrid.
“Look, it's something that Liverpool have got to have discipline about, though. If they start going mad on this, I think the residents will complain, and I think they could lose this opportunity,” he said.
“So they've got to be disciplined about how they handle the concert situation and have them finish on time, et cetera, at certain noise levels.
“I mean, we've seen the disaster of Real Madrid where the residents have closed that down. I think it's been over a year now. There's been no concerts. And that was going to be a mega revenue situation for Real Madrid.
“I wouldn't be surprised to see Liverpool reaching out to residents and offering some sort of deal with tickets or reinvestment in other areas within the neighbourhood because it's an old area.”
Liverpool cannot risk losing ‘£10m’ yearly boost
Wyness also told Football Insider on Sunday that Liverpool could potentially see their yearly revenue spike by an extra “£10million” due to the change in concert restrictions.
The boardroom expert outlined that the Merseysiders stand to make up to £2.5m from each gig, so a summer packed full of concerts could provide a healthy boost.
Premier League clubs are searching for ways to expand their revenue continually, and Liverpool have now unlocked another method to boost their coffers.
However, they must be wary of the way they go about implementing their concert schedule, or they risk losing out on the gains they have made.