**Do you have a favorite project or moment from your time with the Bucs so far?**
When I started with the Bucs two years ago, I had to dive right in because we were at the end of training camp. About two or three months into that season, we had to start thinking about the organization’s 50th anniversary season (2025). I was trying to get my bearings but also knew that big moment needed to be prioritized. Brian Ford, our COO, told us that not a lot of people get to experience that milestone, so I took that seriously. It was my favorite big project, and it gave us the opportunity to celebrate the organization in a plethora of ways. A huge moment was bringing back [the ’76 jersey](https://tampabay.buccaneers.com/76). We created murals across the city, created a museum exhibit, partnered with several companies to create merchandising collections, hosted watch parties around the community and so much more. Our mission was to meet our different communities where they’re at, and we did that while representing all the eras of Buccaneers football. I feel very grateful that I not only experienced it but was a part of it.
**I saw that the Buccaneers were named the [NFL’s Club Retailer of the Year for 2025](https://lnkd.in/p/gqTSKD3a). What does that award mean to you?**
When you’re going through the process and doing a project of this magnitude, sometimes you forget to really appreciate it when you’re in it. To be recognized as Club Retailer of the Year just shows that what our team is doing is right. We’re hitting all of the emotions and reaching all of our different audiences. I think it also showed that the collections we created were what our audiences wanted, whether that meant very football-specific pieces or something a little more lifestyle-based, because the reality is people don’t want to just wear their merch on game day. If they are proud, loyal fans, they want to wear their shirts out and about or at a family function, and we see that a lot.
**That’s so true. I love your outlook on your work. What would you say is the most challenging part about your job?**
I think it’s finding a balance from a brand perspective. You want to honor what people love about the Buccaneers but you also don’t want the brand to stand still and feel stagnant. I want to respect all of that, but I do think there’s a way to marry new, refreshing ways to engage fans while being intentional and not creating something just for the purpose of being new. That’s definitely the most challenging.
**That makes sense. Where does your work most impact the organization?**
I think it’s seen in how people perceive the Bucs. Every collaboration, every piece of merch and every experience becomes part of the story people tell in regard to the Bucs. When those things are done well, they reinforce who we are, not only as a football team but as a brand that’s connected to Tampa and reflects the community we represent. I really believe that’s the full impact.
**What have you learned most about yourself throughout your career?**
I’ve learned to trust my instincts. Early in your career, you’re looking for validation, and that’s completely normal. If you’re someone -- and I feel I’m proof of this -- who has done the work and research, and knows the audience and fans, then you’re in a great position to stand behind your point of view.