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Bears, Alice & Wonder celebrate collaboration with exclusive preview event

Both Poles and Johnson had the chance to meet Reff and learn more about her Chicago roots and the story behind creating Alice & Wonder, all while bonding over their families.

"I could not believe that they were here," Reff said. "I'm so honored that they came. For them to even make the effort to get the babysitters and come out here to support this collaboration just feels absolutely surreal, and I think it goes to show how much this organization, this team particularly, is a family affair.

"The pride doesn't just stop at the players or coaches; it continues onto their families. This is such a special community that the Bears have built, so to have them attend just feels surreal. I can't believe it."

Fans can purchase items from the Bears x Alice & Wonder collection through the Bears Pro Shop online or in person at the location outside the north end of Soldier Field. Fans can also check out the pieces at all Pro Shop locations inside Soldier Field Sunday night during the Bears' primetime matchup with the Buccaneers.

Walking into Soldier Field Sunday evening to see the collection hanging in the Pro Shop will be the cherry on top for Reff and her family, who will be in attendance, including her father, who sparked her Bears fandom at a young age and inspired this collaboration.

"My dad is a diehard Bears fan," Reff said. "It's been so rewarding to get to show him all the pieces. One of the Bears hats we designed specifically as a homage to a hat he always wore growing up. It's the National Lampoon Clark Griswold-inspired hat, and my dad had it, just like what was worn in the movie. He would put it on every Sunday and chew his cigar and rake the leaves before the game. It's just total nostalgia.

"This collection really feels like all in the family, and on Sunday my whole family's coming too, so we are so excited."

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