November 8 – Everton Women have signed Nestlé Confectionery as official chocolate and grab-bag sweet partner, in only the second dedicated commercial deal for the women’s team.
Nestlé also becomes an official supplier of both club venues: Goodison Park, where the women play most of their games, and Hill Dickinson Stadium, the men’s home and the club’s designated main stadium. Under WSL rules, the women must play at least one match a season there.
KitKat, Smarties, Aero, Lion, Yorkie, Milkybar and Quality Street will be sold at both grounds. At Goodison, Nestlé gets pitch side LED advertising, big-screen exposure and matchday activations.
“Working collaboratively with Everton Football Club, we’ll bring the No.1 confectionery single within the leisure channel, KitKat 4 Finger, along with other iconic Nestlé Confectionery brands for everyone to enjoy,” said Gail Stove, out-of-home confectionery lead for Nestlé UK & Ireland.
Andrew Middleton, Everton’s president of business operations, said: “Like Everton, Nestlé’s brands have been part of family life for generations, making this a natural fit for our supporters and matchday experience. This partnership is another important step in Everton Women’s continued growth.”
The women’s team’s only other standalone partner is catering company GGM Gastro, signed last year. Most of the club’s other sponsorships cover the men’s team. Building a separate commercial base for the women matters as WSL clubs try to become financially self-sustaining rather than relying on the men’s side.
The deal arrives during a period of uncertainty at the top. The Friedkin Group, which bought a majority stake from Farhad Moshiri in December 2024, has reportedly hired Moelis & Company to explore selling part or all of its holding, less than two years after taking over.
Forbes valued Everton at $930 million in May, 25th among football clubs worldwide, helped by the new 52,769-seat Hill Dickinson Stadium and annual revenue of $255 million.
Contact the writer of this story at paul.nicholson@insideworldfootball.com