Liverpool legend Robbie Fowler has opened Liverpool FC’s newest retail store in Oslo, as the club continues to operate more standalone retail stores than any other club or franchise in world sport.
The store is located in Paleet Shopping Centre and operated in partnership with Unisport. It is the club’s second official retail store in the Nordics, bringing its retail offer closer to supporters in Norway.
Robbie Fowler and a colleague cutting a red ribbon at the entrance to the Liverpool FC store in Oslo
Robbie Fowler cuts the ribbon. Image: Liverpool FC
Fowler and the club’s mascot, Mighty Red, arrived at the store in a traditional horse-drawn carriage before taking part in the ribbon cutting and welcoming fans inside for the first time. The opening was followed by a celebration featuring a Q&A and meet-and-greet with Fowler, alongside a range of activities and activations.
Liverpool FC mascot Mighty Red waving beside a horse-drawn carriage with two women in traditional Norwegian dress on an Oslo street
Mighty Red arrives by horse-drawn carriage. Image: Liverpool FC
The evening before the opening, Fowler also attended a fundraising event with local Official Liverpool Supporters Clubs, raising money for LFC Foundation, the club’s official charity.
A Strong Following in Norway
Norway is home to nearly 800,000 LFC supporters, making the Reds the most-supported Premier League club in the country. The club also drew a cumulative TV audience of 3.5 million in Norway last season and has 1.4 million followers there across social channels.
Mighty Red standing at a red ribbon outside the Liverpool FC store as fans queue behind a rope
Fans queue for the opening. Image: Liverpool FC
The opening follows a record-breaking 12 months for LFC’s international retail team. Over the past year, eight new stores have opened, six international kit launch events have taken place, three new markets have been entered and two new retail partners have joined the network. Recent openings include the club’s Oxford Street store and its second store in Dubai.
Robbie Fowler on stage in front of a red LFC backdrop during a Q&A with fans
Robbie Fowler takes part in a Q&A with fans. Image: Liverpool FC
A red Liverpool FC shirt printed with Fowler on the back, displayed behind mesh in the Oslo store
Image: Liverpool FC
The store, run with Unisport at Paleet, stocks the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, and souvenirs.