Everton fans with a tifo display at Hill Dickinson Stadium ahead of Merseyside derby vs Liverpool
Everton fans with a tifo display at Hill Dickinson Stadium ahead of Merseyside derby vs Liverpool
Everton are giving fans the chance to own a "genuine piece of supporter history."
Few fanbases in the Premier League, and in English football in general, come close to rivalling Evertonians.
The famous Goodison Park atmosphere has transferred over to Hill Dickinson Stadium, making it such a tough environment to play in for opposing teams.
Meanwhile, no Toffee needs reminding of the lack of silverware gracing the club's trophy cabinet in modern times.
Indeed, Everton's last piece of major silverware won came in 1995, when the club lifted the FA Cup trophy.
Despite all that, Evertonians have remained fiercely loyal, and a fresh attempt to reward this has gone completely wrong.
What are Everton offering supporters the chance to purchase?
Announced on Wednesday morning via Everton's website, fans now have the chance to shop a new limited-edition merchandise range.
In December last year, Toffees supporters' group The 1878s unveiled the first ever tifo display at Hill Dickinson against Arsenal in the Premier League.
The 'On the Banks of the Royal Blue Mersey' display has been reimagined and used as material to construct a collection of merch.
🛒🔵 Evertonians have the chance to own a genuine piece of supporter history, with material from the spectacular first fan-created tifo at Hill Dickinson Stadium transformed into a unique range of limited-edition accessories.
— Everton (@Everton) November 11, 2026
Bumbags, bucket hats and hoodies form part of the collection, which have been created in partnership with Fanatics.
However, in the aforementioned announcement via the club website, Everton have betrayed their own words about supporters.
They write that: "The collection also recognises the dedication and hard work of The 1878s, whose volunteers give their time to create spectacular displays, bring colour to the stands and help build the atmosphere at Everton’s new waterfront home."
With those words said, it wouldn't be unreasonable to expect that all proceeds of this venture would go back to The 1878s, but that's not happening.
"In recognition of their contribution, a proportion of proceeds from the range will be donated to The 1878s, helping support the group’s continued efforts to create memorable displays and special moments for Evertonians," Everton say.
So, not only are the group behind it only benefitting slightly from this, but the prices of some of the items are a disgrace.
How much are Everton charging for a bumbag?
For a community club like Everton, any inkling of fan-exploitation doesn't go down well.
Looking at the prices Everton are trying to justify for some of these merchandise pieces, however, it's hard not to see it as anything else but that.
As per prices on Everton's official store website, the bumbag is priced at £40, whilst a totebag will set you back £38.
If it's a bucket hat you want, that will be £35, whilst a hoodie is £50, but thankfully there are two items that are more reasonably priced.
A black t-shirt is £28, whereas a blue t-shirt is £25, but the prices of items like the bumbag, totebag and bucket hats are absolutely crazy.
If all of the proceeds were going straight back to The 1878s, then at least fans may be more willing to accept paying a higher price knowing it's going straight back to fans.
However, with that not being the case, this just compounds the mistake that Everton have made with this.