The Friedkin Group have put Everton up for sale after 21 months in charge.Manh Tung - Breaking Media
**The Friedkin Group (TFG) can rely on three unique selling points when attempting to cash in on [Everton](/club/everton-fc) for £1billion.**
That is according to former [Manchester City](/club/manchester-city) financial adviser Stefan Borson, who exclusively told **Football Insider** that the move to the Hill Dickinson will save the club from extra costs over the next 50 years.
TFG have decided to cash in on Merseyside after just 21 months in charge, with plenty of speculation around who could follow them.
There has been very little movement behind the scenes, though, and it could be quite some time yet before TFG are able to agree an exit.
New concerns have now emerged, with a study finding that upwards of eight Premier League clubs are up for sale, either officially or unofficially.
With multiple clubs supposedly looking for new owners, Everton's could be worried about finding potential suitors, but they have been urged not to be.
Speaking exclusively to **Football Insider**, Borson is not concerned about TFG struggling to complete a takeover, naming three key selling points on Merseyside.
"If you're a club that's got a brand new stadium, and that obviously is Everton in particular, that is a huge selling point," he said.
"It means for the next 50 years, you will not have an infrastructure project of that scale that needs to be dealt with.
"Everton's interest and viability in the market is going to be positioned on, first of all, the history of the club. Secondly, the quality of that stadium and the fact that it's brand new.
"And thirdly, from what I can tell, the surrounding area and the opportunities that might come from being able to develop around that area of the city.
"So can they get a £900m to £1bn price for the club?"
The owners' decision to cash in has certainly split the fanbase, but the majority are more thankful rather than angry about it.
Still, TFG may have another seven months left on Merseyside until new owners come in, at least that's what Keith Wyness has predicted.
Purchasing an entire football club is no easy deal, and it could lead to TFG still being in charge once the 2027-28 kicks off.
The most realistic outcome appears to be a deal being done during the summer, so fans might be disappointed in the January transfer window under these owners.