General View outside the Hill Dickinson Stadium during the Everton FC v West Ham United FC English Premier League match at Hill Dickinson Stadium, Liverpool, England, United Kingdom on 29 September 2025
General View outside the Hill Dickinson Stadium during the Everton FC v West Ham United FC English Premier League match at Hill Dickinson Stadium, Liverpool, England, United Kingdom on 29 September 2025
The Friedkin Group (TFG) should have no concerns over being unable to sell Everton despite plenty of competition in the Premier League.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that there is no "comparable" investment opportunity to the Toffees.
Everton have been put up for sale once again, this time just 21 months into TFG's tenure on Merseyside, leaving fans utterly stunned.
Many at the Hill Dickinson Stadium thought the American owners were in it for the long-term, but that couldn't be further than the truth.
And interestingly, a new study found that eight Premier League clubs are up for sale, either officially or unofficially.
This has sparked concern amongst some that TFG may struggle to find a suitable buyer when there are other opportunities, potentially cheaper ones, in the same division.
TFG 'shouldn't be concerned' over new Premier League reveal
Speaking exclusively to Football Insider, Borson believes that Everton will "stand out" from the crowd despite multiple clubs being for sale.
"There's no real comparable opportunity to Everton. Nobody else has got a brand new stadium with a club that's as historic as Everton and where you can do a deal," he said.
"So, if you've got the money, Everton, I think, will still stand out, even if there were eight teams up for sale. And it goes the other way as well.
"Let's say Manchester United are available. It's a completely different proposition. The wealth of a guy that can buy Manchester United is incomparable to the wealth of somebody that can buy Everton.
"So I don't think Everton should be too concerned about that."
What are Everton's unique selling points?
The Toffees have every reason to believe that new owners will be in charge for the 2027-28 campaign, but they may have to wait for the summer.
Everton have the Hill Dickinson Stadium, are currently battling in the top half of the stadium, and have a rich history in England's top flight.
All of these point towards a sale being completed at the end of the season. But it is easy to see why fans are concerned about being left in limbo.
When multiple clubs in the Premier League are looking for investors, there is every chance that the Toffees could be ignored. It's one to watch, certainly.