Thomas Schäfer, VW CEO, said: “The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system – including affordable entry-level all-electric mobility.
“Our goal: we will expand our position as the world’s leading volume manufacturer in terms of technology by 2030. And as a brand for everyone – just as you would expect from Volkswagen.”
VW aims to become the highest-volume manufacturer globally on technologically leading vehicles by 2030.
The nearly 90-year-old firm was initially slow to shift its manufacturing capabilities over to EVs and was overtaken by Tesla on several technology fronts. However, the firm started outselling Tesla on EVs in 2020 and has maintained that advantage ever since.
Sales of new Tesla vehicles have been falling across Europe in recent months, with Germany seeing an unprecedented 76% drop in February as consumers turned away from the Elon Musk-fronted firm in the wake of his partnership with US President Donald Trump.
In October, an automotive trade association called on the UK governmentto introduce subsidies to reignite EV sales, which are currently not being sold in enough numbers to meet UK targets.