CLEVELAND, Ohio — The NBA-leading Cavs are looking to cash in on their success this season.
Records with the U.S. Patent & Trademark Office reveal that, on Wednesday — the night Cleveland became the first team to secure a playoff spot with a 112-107 win over the Miami Heat — the Cavaliers Operating Company, LLC filed a trademark to use the phrase “Cavalanche” on clothing.
According to the pending trademark filing, it would cover hosiery, footwear, T-shirts, sweatshirts, sweatpants, headwear, jackets, ties, baby clothes and much more.
Nic Barlage, Chief Executive Officer of Rock Entertainment Group, did not immediately return messages seeking comment. Messages for other members of the organization also went unreturned.
The fan-favorite phrase has grown in popularity this season. Even chairman Dan Gilbert has made it part of his social media lexicon. It’s used to describe an extended Cavaliers scoring run during games.
On Tuesday in Chicago, the Cavs and Bulls were tied at 107 with around seven minutes remaining in the fourth quarter — a night they were in danger of having their winning streak snapped. But the Cavs went on an explosive 17-2 run in a matter of minutes to take a comfortable lead.
The proverbial Cavalanche.
There have been many instances throughout the magical 2024-25 season, as Cleveland has vaulted to the top of the NBA with a 52-10 record. They are considered one of the favorites to win the NBA championship.
In the U.S., registering a trademark grants the owner exclusive rights to use it for commercial purposes, such as branding and merchandise sales. On Wednesday, the Cleveland Cavaliers became the first entity to file a trademark application for Cavalanche. Even though the process typically takes some time, the franchise is now in position to secure full legal ownership of the term nationwide — if the application gets approved.
Just how good has this record-setting season been? The Cavs are looking to trademark their own dominance.