ABBYY collaborated with Arsenal in the Community to run sessions for 120 children at Emirates Stadium to promote safety online on Safer Internet Day on February 11.
With a focus on online safety and wellbeing, the event featured engaging, interactive sessions for primary and secondary school students aged 10–13. The goal was to engage students in AI by providing an interactive experience, while highlighting the diverse career opportunities within the technology sector.
There were three rotating workshops, led by Arsenal and the intelligent automation partner of Arsenal Women, ABBYY. These included:
* A stadium Tour led by our IT Team: Visiting areas behind the scenes and exploring the different uses of technology at key points on the tour, including dressing room screens and advertising boards.
* Scamming Awareness: A session on identifying scams and phishing, featuring an interactive ‘Scam or Safe’ activity where participants analyse and sort real-world email examples.
* AI Training – How to Train an AI Model: An immersive, hands-on experience training a model using Vantage, ABBYY’s Intelligent document processing platform.
safer internet day 2025
Ulf Persson, Chief Executive of ABBYY, commented: “Generative AI technologies will change how we operate and live. Therefore, it is paramount to understand the risks associated with it, like deepfakes and sophisticated scams. It rests on all of us in the AI industry to help giving users – not least younger ones for whom this is what they are growing up with – the tools to use AI and navigate the internet safely.”
“We’re delighted to have had the opportunity to make a real difference to the children who attended our sessions. It’s been a privilege to work with Arsenal in the Community to create a more responsible digital future for the next generation.”
Freddie Hudson, Head of Arsenal in the Community, added: “Online safety is one of many challenges young people currently face as they navigate their way through their young lives. Together with ABBYY, we’re able to raise awareness and get children talking and learning about the issue.
"Pupils engaged incredibly well, speaking about their own experiences and the schools valued the unique approach we developed to address such an important topic. The AI session was equally impressive, ABBYY’s expertise and insight coupled with our reach and ability to engage with the community was a great example of a shared commitment, and a continuation on the strong community work we’ve delivered for 40 years.”
_ABBYY is the official Intelligent Automation Partner of Arsenal Women Football Club -_ [_find out more_](https://www.abbyy.com/arsenal)
Copyright 2025 The Arsenal Football Club Limited. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source.