Lucozade Sport has enlisted Jude Bellingham to help promote its new ‘Ice Kick’ flavour.
The campaign will feature Bellingham’s goal celebration, which sees him pose with his arms outstretched in front of the Real faithful.
“I’m so excited to launch Lucozade ‘Ice Kick’. I’ve loved being involved in creating this new drink, when my brother and I were younger, we would always grab a Lucozade from the shop before training,” Bellingham said.
“To now be able to launch my very own drink with this iconic brand is a surreal moment. Ice Kick has my favourite flavours so I’m sure you’ll love it as much as I do.”
Tom Bell, Suntory Beverage and Food Great Britain and Ireland marketing director, said: “This is an unforgettable moment for our brand and our business. We’ve partnered our iconic Lucozade brand with one of the most exciting football talents in the world to create a drink that we know consumers will absolutely love.”
“We are always looking for new ways to support active lifestyles, and Ice Kick helps us do exactly that, combining a great refreshing taste with the hydration people need when exercising. Summer will be here before we know it and we’ll be there with a cool new flavour to refresh them