Google didn't mention any changes to haptics prior to the Pixel Drop.
Credit: Ryan Whitwam
Google released its scheduled March Pixel Drop earlier this week, adding AI scam detection, multi-camera streaming, and—possibly—buggy haptics. Pixel owners have been grumbling about the feel of vibrations, which have been described as "springy" and "hollow." Others say the haptics have gotten distractingly harsh in some places.
Android devices have long trailed Apple when it comes to haptic feedback—the latter's Taptic Engine generally puts other phones to shame with its power and precision. However, Google has made great progress with Pixel phones. It occasionally gloats about how much Pixel haptics have improved. It would seem that this attention to detail is not born out in the latest update, though.
Some of this confusion may be down to the addition of notification cooldown, a feature that was previously only in the Android 16 beta. This opt-out feature aims to reduce the annoyance of receiving multiple notifications in quick succession. The first ping you get in a two-minute period will be normal, but if you get another within a few seconds, it will have lower volume and vibration intensity. It tapers off until notifications don't make any additional fuss. You can still find all those notifications in their usual home in the drop-down shade.
The unexpected appearance of notification cooldown, along with smaller changes to haptics globally, could be responsible for the complaints. Maybe this is working as intended and Pixel owners are just caught off guard; or maybe Google broke something. It wouldn't be the first time.
Pixel notification cooldown
The unexpected appearance of Notification Cooldown in the update might have something to do with the reports—it's on by default. Credit: Ryan Whitwam
In 2022, Google released an update that weakened haptic feedback on the Pixel 6, making it so soft that people were missing calls. Google released a fix for the problem a few weeks later. If there's something wrong with the new Pixel Drop, it's a more subtle problem. People can't even necessarily explain how it's different, but most seem to agree that it is.
After testing several Pixel phones both before and after the update, there may be some truth to the complaints. The length and intensity of haptic notification feedback feel different on a Pixel 9 Pro XL post-update, but our Pixel 9 Pro feels the same after installing the Pixel Drop. The different models may simply have been tuned differently in the update, or there could be a bug involved. We've reached out to Google to ask about this possible issue and will update this article if we hear anything useful.