Tackle Reading is a league-wide celebration held during the week of Dr. Seuss's Birthday, designed to inspire children at underserved schools to fall in love with reading. At each of the events throughout the country, a current or alumnus NFL player reads a beloved Dr. Seuss book and students have the opportunity to hear motivational messages directly from the athletes. Pro Football Hall of Famer and Rams Legend Isaac Bruce joined as a spokesperson in support of the program and participated in the festivities by doing a reading at a school in his hometown of Fort Lauderdale, FL. As part of the event, every school received a diverse collection of Random House Children’s Books for their library and each student received their own Dr. Seuss book from Random House Children's Books.
"Giving back during the offseason and just coming here, interacting with the kids, hopefully [we're] making their day because it definitely makes mine," said Kinchens.
In addition to celebrating Read Across America Day, the Rams will continue to celebrate National Reading Month throughout March by hosting Rams Readers assemblies and reading Ride with Rampage to students throughout various school districts.
The Rams kicked off the Rams Readers literacy program and released Ride with Rampage in 2022 and since launching the program, have visited more than 90 schools and distributed over 17,000 copies of Ride with Rampage to first through third grade students in Inglewood Unified School District (IUSD) and Los Angeles Unified School District (LAUSD). Copies of Ride with Rampage can be purchased at www.ramsfanshop.com, Amazon, and in select Barnes & Noble locations across Los Angeles. All proceeds from retail purchases will benefit the Los Angeles Rams Foundation.
To learn more about the Rams' community efforts, please visit www.therams.com/community.