Newcastle United fans are paying the price for the club’s PSR issues.
All Newcastle United fans have heard about for the past 12 months is PSR. It has stopped Eddie Howe from strengthening his squad, while talented youngsters like Elliot Anderson and Yankuba Minteh had to be sold.
Things have started to go stale at St James’ Park, but the hope is that the club will be in a stronger position to invest in the summer.
Newcastle have boosted their PSR position by selling Miguel Almiron, while it will be boosted further when Lloyd Kelly’s loan move to Juventus becomes permanent.
Newcastle United announce season ticket price increase
Their departures have made Howe’s life difficult, with his squad suddenly becoming weaker.
PSR has hit the Newcastle United manager, and now it is hitting the fans.
Photo by Richard Sellers/Sportsphoto/Allstar via Getty Images
Photo by Richard Sellers/Sportsphoto/Allstar via Getty Images
That is because the club have announced that adult season tickets will be increasing in price by 5%. It is the third year in a row that Newcastle United have increased season ticket prices by 5%.
On top of that, thousands of supporters are set to see their long-term season ticket deals come to an end. They were already set to be hit by a massive price increase, and now the cost of watching Newcastle United at St James’ Park is going up even more.
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Newcastle fans are furious about the increase, and rightly so.
In the club’s statement, CEO Darren Eales said: “Raising ticket prices is a decision we make reluctantly but it is one that is unavoidable if we are to keep pace and build towards our collective ambitions. In a world of profit and sustainability rules, we must continue to face up to challenging decisions and find a balance that keeps football affordable while ensuring the club is able to compete.”
United for another season. 👊
Season ticket information for the 2025/26 campaign at St. James' Park ⤵️
— Newcastle United (@NUFC) March 6, 2025
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PSR excuse is not good enough from Newcastle United
At a time when clubs like Liverpool and West Ham have frozen their season ticket prices, Newcastle United have increased theirs yet again.
To use PSR as justification feels wrong, with the club already set to receive a financial boost by thousands of fans coming off of the long-term deal. Now that will be an even bigger boost.
While every penny must count for Newcastle United, surely the PSR boost is not going to be seismic in the grand scheme of things. But it could be seismic for supporters, who are being asked to pay more and more to watch their team.
In a week that Newcastle announced an increase in revenue of £70million, they want more – and it will be at the fans’ expense.
St James’ Park departure feels inevitable
The club were encouraged to freeze season ticket prices by supporter groups, but decided to increase them.
With that in mind, a move away from St James’ Park and into a new stadium suddenly feels more inevitable than ever. It has been reported that Newcastle are expected to build a new stadium, as supporters await an official decision.
Increasing revenue is the priority rather than the fans, so it is surely certain that the club will decide to greenlight a stadium project that is purpose-built to generate more money than ever.
From a business perspective, it makes sense. Newcastle United will get more bang for their buck by building a new stadium instead of expanding St James’ Park.
In truth, the biggest reason to stay at St James’ Park is the supporters’ attachment to the ground. A departure would be a break away from tradition – one that many fans are not going to like.
For Newcastle United, it is all about generating as much money as possible. It is not about appeasing a loyal fanbase.
Supporters have been told their season tickets are going to cost more. Can’t afford? Never mind, someone else will have your seat. The demand is there, with thousands of Newcastle United fans locked out of St James’ Park. That is why the club are deciding whether to build a new ground or make their current home bigger.
The Toon Army’s loyalty is being exploited, and that will likely continue to be the case when Newcastle United announce their plan for the future of St James’ Park.