Liverpool
Credit: Hasan Karim, Breaking Media
Stefan Borson
Mon 10 March 2025 6:50, UK
Liverpool have enjoyed a strong season both domestically and in the Champions League following several impressive performances.
The Premier League side topped the revamped league phase of the Champions League to qualify automatically for the last 16.
They secured a 1-0 victory away at PSG in the first leg of their last-16 tie on Wednesday (5 March) as they look to book their place in the quarter-finals.
The Merseyside giants competed in the Europa League in Jurgen Klopp’s final campaign at Anfield last season, while they finished third in the Premier League table.
Liverpool posted a record-breaking revenue in 2023-24 after their turnover surged from £594million to £614million.
The club’s strong financial performance was driven by a significant uplift in commercial revenue, which increased from £272million in 2022-23 to £308million.
MORE FOOTBALL INSIDER STORIES
Their matchday income rose from £80million to £102million, but their media revenue fell from £242million to £204million due to their lack of Champions League football last season.
Former Man City financial adviser Stefan Borson exclusively told Football Insider Liverpool could earn up to £200million in prize money if they win the Premier League this season.
Arne Slot’s side have built up a healthy lead at the top of the Premier League table, while they will face Newcastle United in the Carabao Cup final on 16 March.
Liverpool manager Arne Slot
(Credit: Imago)
Liverpool could post ‘spectacular’ numbers after stunning twist
Borson revealed Liverpool could post “spectacular” numbers for 2025-26 if everything goes to plan for them in the final few weeks of this season.
He told Football Insider: “The numbers for 2023-24 are really good.
“It’s a non-Champions League season, so you have to look at it in that context. That means that the bottom line is not amazing. But actually, the way to look at Liverpool is to think about this season in some ways.
“If you can take that base level that they’ve got from last season and then add on top of it what they’re going to get this season, they’re going to win the Premier League, so they’re going to be number one there.
“They are going to have the best part of £200million in Premier League money. That’s going to be maybe £15-20million more than last season.
“They are going to get close to the maximum amount from the Champions League because they’re likely going to be really close this season. They could be maybe semi-finalists or finalists.
“They are going to have the best part of £100million extra in Uefa revenue this season, so you can imagine what that’s going to do. The cost base will be broadly the same.
“There will be a little bit extra on operating costs and wages probably, but they haven’t spent very much. There isn’t going to be a huge spike in player amortisation.
“There isn’t going to be a huge spike in the wage bill except for the bonuses, so it’s going to be a super profitable year this season.
“You will see the quality of the 2023-24 accounts in 2024-25 because that is the base on which everything is built for this season.
“You are going to see some pretty spectacular numbers for 2024-25 profitability wise for Liverpool, assuming it all goes to plan from here.”
John W. Henry, Owner of Liverpool looks on prior to the UEFA Champions League final match between Liverpool FC and Real Madrid at Stade de France o...
Photo by Michael Regan – UEFA/UEFA via Getty Images
Liverpool have landed £123m windfall after new reveal
Liverpool and Manchester United landed a £123million windfall following their shirt and merchandise sales last season.
The Premier League duo ranked joint-fourth in the world behind Barcelona, Bayern Munich and Real Madrid, who topped the charts with earnings of £165million.
Premier League club Merchandise sales (£m)
Liverpool 123
Manchester United 123
Arsenal 101
Tottenham 81
Chelsea 80
Manchester City 64
Liverpool and Man United top the Premier League merchandise sales table
Arsenal trailed behind Liverpool and Man United in sixth spot after receiving a £101million payout, while Tottenham earned £81million and Chelsea made £80million.
Premier League champions Manchester City were ranked 11th in the list, having brought in £64million.
For more Liverpool and exclusive news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.
Related Posts