Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner. The deal is worth a reported £60m per year.
From 1 August, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture wear to all men’s, women’s and Academy teams and LFC Foundation staff.
The runaway Premier League leaders and adidas partnered together through some of Liverpool's most successful eras and memorable trophy lifts, first from 1985 to 1996 and again from 2006 to 2012.
During this time the Reds secured an array of silverware, including three top-flight domestic league titles and three FA Cup wins.
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Billy Hogan, chief executive at LFC, said: "We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.
"adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future."
Bjørn Gulden, chief executive at adidas, added: "We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base.
"The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans."