Liverpool will switch to adidas from the start of next season and bring an end to their Nike partnership
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Sport
Updated 09:41, 10 Mar 2025
adidas are the manufacturers of Aston Villa's new 2024/25 kit
adidas are the manufacturers of Aston Villa's new 2024/25 kit
(Image: Dan Rolinson)
Aston Villa's Premier League rivals Liverpool have confirmed that adidas will be their new kit partner from the start of next season. The club's current deal with Nike finishes at the end of the 2024-25 campaign.
Back in October it was reported that the German sportswear giant had won the tender to partner with the Reds, beating off competition from current kit partners Nike, as well as Puma.
And now a ‘multi-year deal’, reported by the Liverpool Echo to be for five years, has been announced by the club. It sees Liverpool returning to the three stripes of adidas for the third time in the club’s history.
Villa agreed a lucrative deal with global sportswear manufacturers adidas in the summer, after ending their contract prematurely with previous suppliers Castore following complaints from players in both the Men's and Women's teams about the quality of the material.
Liverpool and adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first from 1985-1996 and again from 2006-2012. During this time the Reds secured plenty of silverware, including three top-flight domestic league titles and three FA Cup wins.
Villa's chairman and co-owner Nassef Sawiris owns around seven percent of adidas, and struck an agreement with Villa 's president of business operations Chris Heck to take over from Castore in the summer, moving forwards.
"Now all of a sudden we’re in 120 countries, in stores," said Heck, upon striking the deal. "Before, we had a very underwhelming local brand that couldn’t do anything. The revenue stream in that alone is through the roof. That’s a win for the fans and a win for the club. We have better gear, more stuff, we look cooler, our brand is cooler. Everything is better. That’s a good win for everybody."