Fasal launched in India in 2018 to provide horticulture farmers with precision farming and financial management tools that boost resource optimization and productivity. The startup’s remote sensors give farmers real time data on crop, soil and weather conditions and predictive analytics in local languages. This helps them plan for weather changes and pest infestations, and manage irrigation, fertilizer and pesticide applications.
Fasal also runs a produce distribution business covering over 85,000 acres of farmland growing grapes, apples, guavas, palm, coffee, pepper and other crops. The Swiss-Indian agtech startup Innoterra, which runs an analytics and food distribution tracking service in 14 countries, has acquired Fasal’s produce distribution arm.
The acquisition will enhance Inoterra’s marketplace, called Farmlink, with data on supply chain and sourcing operations in India’s fruit sector.
“By tapping into Fasal’s strong farmer network, particularly in bananas and pomegranates, we are strengthening our capabilities in key regions and expecting up to 80% increase in our fruit distribution,” said Innoterra’s Avinash Kasinathan.