LIVERPOOL, ENGLAND - FEBRUARY 26: Mohamed Salah of Liverpool during the Premier League match between Liverpool FC and Newcastle United FC at Anfield on February 26, 2025 in Liverpool, England. (Photo by Joe Prior/Visionhaus via Getty Images)
Liverpool have been with Nike since 2020 but will switch to adidas for the start of next season
Liverpool have agreed a £300m kit deal with adidas but the Premier League champions in waiting will wear their current Nike strip for much of this summer’s pre-season.
That is because their adidas deal does not kick in until August 1, meaning Arne Slot ’s charges will not be unveiling their new strips as they toast what is beginning to feel like an inevitable title win.
It has become the norm for clubs to debut their new kits at the end of the preceding season, normally in their final home game. But Nike will continue to have their swoosh in all the celebration images - plus the club’s pre-season tour this summer.
The Nike deal was worth £30m plus 20 per cent of merchandise sales, which is worth an additional £30m, but the adidas deal has been described as a “significant” increase.
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It is third time in the club’s history that they will wear the three stripes and a number of images claiming to be leaks of next season's strips have already made their way online.
And Billy Hogan, chief executive officer at Liverpool, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.
“adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”
Steven Gerrard
Adidas previously manufactured Liverpool's kits ( Image: Getty Images)
Meanwhile Bjorn Gulden, chief executive officer at adidas, added: “We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base.
“The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans."
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