Liverpool and Adidas have agreed to a multi-year partnership starting August 1, 2025.
This deal makes Adidas the official kit supplier. This partnership marks Adidas’ return after previous deals from 2006-2012. Liverpool’s current Nike contract will end in 2025.
Adidas will provide match kits, training wear, and lifestyle apparel for Liverpool’s men’s, women’s, and academy teams. Fans anticipate stylish new designs.
https://twitter.com/adidasfootball/status/1899019058944561520
Liverpool CEO Billy Hogan expressed excitement about working with Adidas again. He highlighted Adidas’ history and commitment to football excellence.
The club & fans are thrilled to collaborate with Adidas. “Their global presence and innovation align with our club’s ambitions.”
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Adidas collaborates with the Reds
Adidas CEO also welcomed the partnership. “Liverpool is one of football’s greatest clubs,” he stated. The management are proud to collaborate.
The financial terms remain undisclosed. However, reports suggest this deal surpasses Nike’s £30 million per year base agreement which is worth around £60 million, as per msn.
Liverpool’s agreement with Nike included 20% royalties on merchandise sales. Adidas deal generates even higher revenue as per reports.
Adidas currently supplies kits for Real Madrid, Bayern Munich, and Manchester United. Adding Liverpool strengthens Adidas’ Premier League presence.
Adidas-designed Liverpool’s first kit for 2025-26 will be revealed next summer. Supporters eagerly await the return of Adidas branding.
Fans recall legendary Adidas kits from the past. They hope for classic designs with modern materials and performance enhancements.
This deal provides Liverpool with significant financial benefits. Increased revenue will support player signings, infrastructure improvements, and future club development.
Liverpool will officially transition to Adidas when the 2024-25 season ends. The club enters a new era with this partnership.
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