The biggest teams across Europe made a staggering amount of money last season from merchandise alone.
Less than a year after the conclusion of the 2023–24 season, UEFA released its annual European Club Finance and Investment Landscape report that breaks down the finances of top Premier League, La Liga, Ligue 1, Serie A and Bundesliga clubs. Along with total revenue earned, the report details the teams' wages, commercial revenue and merchandising revenue.
Unsurprisingly, the teams with the biggest fanbases raked in the most money from merchandise and jersey sales. In fact, six European clubs made over €100 million in merchandising revenue last season.
Check out the top 20 most profitable European teams in terms of merchandise and jersey revenue, per UEFA.
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Rank Team League Merchandise Revenue
1 Real Madrid La Liga €196 million
2 Bayern Munich Bundesliga €171 million
3 Barcelona La Liga €171 million
4 Liverpool Premier League €146 million
5 Manchester United Premier League €146 million
6 Arsenal Premier League €120 million
7 Tottenham Hotspur Premier League €96 million
8 Chelsea Premier League €95 million
9 Galatasaray Süper Lig €85 million
10 Paris Saint-Germain Ligue 1 €81 million
11 Manchester City Premier League €76 million
12 Juventus Serie A €74 million
13 Borussia Dortmund Bundesliga €72 million
14 Fenerbahçe Süper Lig €69 million
15 AC Milan Serie A €59 million
16 Inter Milan Serie A €46 million
17 Celtic Scottish Premiership €35 million
18 Beşiktaş Süper Lig €34 million
19 Ajax Eredivisie €33 million
20 Roma Serie A €27 million
Real Madrid top the list with €196 million made from merchandise alone last year. As the biggest club in the world, the number comes as no surprise, especially during a season in which Los Blancos won La Liga and the Champions League.
Rivals Barcelona are close behind, along with Bayern Munich. The two European giants brought in€171 million in merchandising revenue throughout the course of the 2023–24 season.
Then come five Premier League teams, including the league-leaders Liverpool. The Reds, Manchester United, Arsenal, Tottenham Hotspur and Chelsea all brought in more merchandise revenue than the defending English champions; Manchester City did not even crack the top 10.
Galatasaray and Paris Saint-Germain round out the top 10. In fact, PSG are the only Ligue 1 team in the top 20; Süper Lig has more representation. Serie A, meanwhile, has four teams on the list, led by Juventus who made just €2 million less than Manchester City.
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