Industry colleagues, friends and fans have taken to social media to pay tribute to Orchard on 25 founder and head Jay Badza.
Orchard on 25 confirmed the news but the cause of death has not yet been revealed.
“It is with deep sadness that we share the devastating news of the passing of Orchard on 25 founder and head Jay Badza. A true visionary and passionate leader in the public relations and marketing industry — affectionately known to many as Mr Jay — he poured his heart into elevating young creatives.
“He wasn't just a mentor but a guiding light who nurtured countless individuals and ignited their potential. His unwavering commitment to innovation and the relentless pursuit of excellence not only transformed the industry: it transformed lives.”
Social media timelines have been flooded with tributes to Jay.
“Oh my God, this is so heartbreaking. _Aowa banna yoh._ Being Bonang introduced me to him and I’ve loved him since. Tjo ... this is so sad. He was so young too,” one X user wrote.
“Jay Badza 'Darling' ... The Drake to my Adele. My collaborator. My leader. My teacher. So much more to so many others. The world must know he was here and we will never forget him,” founder of Duma Collective Sibu Mabena wrote.
**Read other tributes below:**