Sony appears to be working on developing AI technology that could enable its PlayStation game characters to interact even more directly with players.
As uncovered Monday by The Verge, a video that is narrated by Sony Interactive Entertainment's director of software engineering Sharwin Raghoebardajal features an AI-enabled version of the character Aloy from the company's Horizon game franchise.
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In the video, which has been removed from YouTube, the character could hold conversations with a player using technologies including OpenAI's GPT-4 and Llama 3 as well as some of Sony's own speech and facial-animation technology.
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The Verge says it got wind of the video from an anonymous tipster and after its story was published, a copyright claim from Muso – a content-protection firm which works with Sony – made the video unavailable.
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While the original video has been taken down, parts of it continue to appear online.
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According to The Verge, the video demonstrated the prototype-stage technology on PC, but it could be adapted for use on Sony's PlayStation 5 console.
Like many other tech companies, Sony has been developing different types of AI agents and technologies.
On a Sony AI website, the company says it's, "revolutionizing human interactions in games and virtual worlds with cutting-edge AI agents that unlock new possibilities and deeper connections for game developers and players."
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Sony did not immediately respond to a message from CNET about the leaked-video report.
While companies from Nvidia, Apple, Google, Microsoft, OpenAI and Meta are in a race to develop new AI models and technologies, Sony's efforts appear to be geared toward enhancing gameplay and giving players of its games ways to interact with characters or get guidance on navigating their experiences.
There have been previous reports, mostly on Sony patent filings, that the company has been working on AI assistants that would provide guidance or help for game players. The efforts seem similar to work that Nvidia and Microsoft are doing with Inworld AI.