Years ago the BBC would screen a film of a potter’s wheel as an interlude between regular programming or when something had gone wrong. It feels that’s where we are at West Ham at the moment.
There is a certain symmetry that a pointless game in a pointless season ended pointless for West Ham on Monday night. The visitors couldn’t have imagined a more leisurely, low-key warm up in advance of Sunday’s Carabao cup final – unless it had been a behind closed doors friendly. Indeed, for all the excitement generated at the London Stadium, it could well have been played behind closed doors.
It should come as no surprise to anyone that the London Stadium is a very different venue in almost every way to the old Boleyn Ground. The most electric of atmospheres in E13 could never come close to being matched at the E15 bowl in its current configuration. But atmosphere and the London Stadium are not mutually exclusive when supporters are given something to shout about – whether that is moments of awesome individual flair, a demonstration of high intensity attacking football, or games which have some meaning or importance to them. As things stand though all are missing. And there is very little hope that anything can improve during the remainder of the season.
There is a concept used when developing the TV seasons and series churned out by the various streaming platforms known as ‘second screen’. It involves plots and dialogue being dumbed down to satisfy viewers who are only half-watching because they are otherwise distracted by their smartphones. With football becoming more TV content than sporting competition, the fear is that it may well be following a similar path. Increasingly, the drama and talking points of games are dominated by VAR reviews of each significant incident and whether the correct minutes of added time have been allocated.
For all the exaggerated best-league-in-the-world media hype, the growing levels of tactical rigidity, gamesmanship and over-complicated officiating have chipped away at Premier League entertainment with each passing year. A situation that has been brought into even sharper focus in a season where most of the major issues have effectively been settled with a quarter of the season still to play.
Manchester United have received a great deal of media scrutiny recently for an abysmal track record since the departure of Sir Alex Ferguson. At last, pundits have woken up to the idea that years of failure might rest with the club owners rather than the lengthy list of hapless managerial casualties. A club run as brand, lacking in footballing strategy who believe the key to renewed success is to sack the tea lady. Well as the great Neil Diamond once sang “well except for the names and a few other changes, if you talk about West Ham, the story is the same one.” And nothing says ‘absence of a strategy’ better than a club needing to be ‘in transition’ twice in a solitary season. As with the Mancs, West Ham have a club board which has consistently taken bad decisions – often for reasons of self aggrandisement – and failed to move the club forward in any significant way.
The latest indications are that the club are not actively looking to fill the vacancy for Director of Football or Technical Director left by the departure of Tim Steidten. Club sources have denied any interest in Dan Ashworth citing a happy camp where Graham Potter is a mate of Karen Brady’s husband and (new head of recruitment) Kyle Macaulay is also a long-term pal of Potters. Now, this might all work very nicely if Potter is a success and stays in post as coach/ manager for the next five to ten years. But if it all goes horribly wrong and we are looking for a replacement in 18 months or 2 years then, with no footballing continuity, it will be back to square one with the need for rebuild, refresh and transition to suit the next appointment. The only detectable strategic intent shown by the Board is to repeat the same mistakes of the last 15 years and hope for a different outcome.
I do hope Potter turns out to be the right man for West Ham. The early goodwill earned from being a breath of fresh air after Julen Lopetegui has begun to fade as delivery in press conferences and interviews is not matched on the pitch. For reasons best known to himself, he has decided to concentrate on fixing the defensive frailties at the expense of everything else. A manager who was accused of presiding over shot shy teams during spells at Brighton and Chelsea has unfortunatley reinforced that tag at West Ham, with a return of just 17 shots on target in ten games played to date.
Quite what Potter’s objectives are for the rest of the season is uncertain. He has the reputation as a coach prepared to vary formation and yet he has been most conservative in setup and team selection. There is nothing of note left to play for and we must hope he has already realised that a huge squad overhaul is required in the summer. So, why the reluctance to try a few different options now?
Very few teams use a three-man defence as their preferred formation. Those that do tend to be basement dwellers organised to sit deep and grind out results on the break. And where wing backs are deployed, it typically requires a target in the middle for them to aim at. There seems no point or benefit for this setup at West Ham either in the immediate or longer term. It is the polar opposite of the attacking style of football promised to supporters when Potter joined.
Previously, I had expressed surprise when the coach would put out the same team at home Leicester that had won away at Arsenal. The mentality of not breaking up a winning side disappeared years ago. The two games – away to a title chasing side and home to a relegation threatened one – were about as different in ambition as you could get. At Arsenal the low defensive block to frustrate Arsenal made sense, and Jarrod Bowen and Mohammed Kudus were ideally suited to exploiting the space vacated as the hosts committed players forward. In fact, it was replacing Bowen with Evan Ferguson that handed the initiative back to the ten-man Gunners in the closing stages.
But a team with nine defensive minded players at home to Leicester was simply unnecessary. The result may have provided some vindication but was it not an opportunity to try something a little different? When you play at home there is a certain level of expectations from your supporters, especially against an opponent as woeful and unambitious as Leicester. A combined midfield of Edson Alvarez, James Ward-Prowse and Tomas Soucek – whatever their individual attributes – simply would not have the pace, guile, ball carrying ability or passing range to work effectively as a group. These collective shortcomings were abundantly clear in the display against Newcastle.
The Newcastle game might have been very different if Soucek had not spooned that early chance over bar. I wanted to get another look at his goal celebration as I never realised it was supposed to be a helicopter until he mentioned it after the Leicester game. I had it down as a small girl pretending to be a fairy.
The Hammers pay a farewell visit to Goodison on Saturday for the Moyesiah showdown and that will be it for games in March. Do they really need to drag the season out like this? COYI!