CEO Darren Eales has reaffirmed the commitment of [Newcastle](https://cominghomenewcastle.sbnation.com)’s ownership to long-term investment in the club, pushing back against suggestions that PIF’s focus may be shifting away and starting to run thin.
[Chris Waugh of The Athletic](https://www.nytimes.com/athletic/6174511/2025/03/04/darren-eales-analysis-newcastle-isak/) reports that Eales dismissed any notion of waning ambition, stating that Newcastle remains a priority.for PIF along with their other sports investments such as LIV Golf, among others.
“We’re an ambitious ownership group that is looking to drive Newcastle to be sustainable, to compete for trophies, and, ultimately, we want to be winning the Premier League,” Eales said.
The CEO pointed to ongoing discussions regarding the stadium expansion or potential new build, as well as plans for a state-of-the-art training facility, as evidence of the commitment.
“Let’s take a step back," Eales said. "Whichever path we go down, that (will be) huge investment, so the fact that the ownership are taking that very seriously and looking to invest considerable sums shows their ambition.”
Financial constraints remain a factor, with Eales again highlighting the impact of profit and sustainability rules (PSR) on Newcastle’s ability to accelerate their progress.
“The one thing we would say is that we have to do it within the regulatory regime that’s there," Eales said. "If it wasn’t for that, we could spend more on the team and accelerate our progress on the pitch.”
Regarding the highly-anticipated new training ground, Eales made it clear that the project is no longer a question of if, but when.
“We know we have to do that,” Eales said. “To get to where ownership wants to get to, we need to have a new training ground.”
While short-term upgrades have been made at Benton, he confirmed that these are only temporary solutions ahead of a move to an elite facility in the “medium term.”
A site has yet to be chosen, but Newcastle is committed to finding the best location for it.
“We’re at the early stages and have to look at all viable possibilities,” Eales said. “If we could, we’d want to stay in the city.”
Once a site is secured, Eales assured that Newcastle will move “with full speed” on the project.