James Murray
Thu 13 March 2025 12:24, UK
Liverpool could earn more than £100million a year from their new sponsorship deal with Adidas, sources have told Football Insider.
The Premier League side have confirmed they will switch suppliers ahead of the 2025-26 campaign once their current agreement with Nike expires at the end of this season.
Under the terms of the Nike deal, which has been in place since 2020, the Merseyside giants earn a guaranteed £30million a year, plus 20 per cent royalty on net sales of club products.
Manchester United’s 10-year deal with Adidas is worth £900million across the lifetime of the contract, while Arsenal earn £75million a season from the same supplier.
Liverpool are guaranteed to earn more than £60million annually from the German manufacturer, but their agreement has financial incentives built into it based on shirt sales and on-field performances.
The club have partnered with Adidas on two previous occasions, between 1985-1996 and 2006-2012.
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Sources have told Football Insider Liverpool could earn in excess of £100million a year from their new sponsorship deal if they continue to perform well on the field.
Arne Slot’s side currently sit 15 points clear at the top of the Premier League table and are set to face Newcastle United in the Carabao Cup final on Sunday (16 March).
Liverpool manager Arne Slot
(Credit Imago)
Liverpool land £120m+ payout as Man City blown out of the water
Liverpool and Man United landed a £123million payout following their shirt and merchandise sales last season.
The Premier League rivals ranked joint-fourth in the world behind Barcelona, Bayern Munich and Real Madrid, who topped the charts with earnings of £165million.
Arsenal trailed behind Liverpool and Man United in sixth spot after receiving a £101million payout, while Tottenham earned £81million and Chelsea made £80million.
Premier League champions Manchester City were ranked 11th in the list, having brought in £64million.
Premier League club Merchandise sales (£m)
Liverpool 123
Manchester United 123
Arsenal 101
Tottenham 81
Chelsea 80
Manchester City 64
Liverpool and Man United top the Premier League merchandise sales table
Liverpool could smash club record after £700m reveal
Liverpool posted a record-breaking revenue in 2023-24 after their turnover surged from £594million to £614million.
The club’s strong financial performance was driven by a significant uplift in commercial revenue, which increased from £272million in 2022-23 to £308million.
Their matchday income rose from £80million to £102million, but their media revenue fell from £242million to £204million due to their lack of Champions League football last season.
Finance expert Stefan Borson told Football Insider Liverpool’s revenue could reach close to £700million following their strong performances this season.
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