[Sportico](https://variety.com/t/sportico/) and the [Yes Network](https://variety.com/t/yes-network/) have unveiled their new monthly sports business program “Sportico Sports Business Presented by Genius Sports.” The first episode premieres March 18 at 10:30 p.m. ET on the Yes Network and Gotham Sports App following Yes’ Brooklyn Nets post-game show.
The series will feature interviews with influential sports figures and cover all facets of the industry, including media, finance, facility management, leagues and conferences, legal issues, sponsorships and technology developments. Bob Lorenz, the Yes Network’s New York Yankees and Brooklyn Nets studio commentator, will serve as host. Joined by Sportico’s roster of reporters and editors, Lorenz will sit down with RedBird Capital Partners founder, managing partner and chief investment officer Gerry Cardinale and NBA Hall-of-Famer Grant Hill in the series premiere.
“This new series combines the unique expertise and resources of two leading sports business brands,” said Jared Boshnack, executive producer and vice president of production at the Yes Network. “It will provide sports fans with an insider’s look at the deals, and the movers and shakers, transforming the world of sports today.”
“We’re beyond thrilled to partner with the Yes Network on the ‘Sportico Sports Business’ series,” added Scott Soshnick, editor-in-chief of Sportico. “It’s the perfect combination of insightful journalism and broadcasting excellence. We look forward to entertaining and educating legions of sports fans.”
Launched by _Variety_‘s parent company Penske Media in 2020, Sportico is a digital content platform that provides sports industry news, data, insights, strategies, leadership and live media experiences for professionals in the industry.