Inspired by the street style cool “tunnel fits” that have become synonymous with the easy—but high class—fashions of NBA and NFL athletes, J.Lindeberg is bringing the sartorial tradition to the golf space. This week at The Players Championship, expect to see JL ambassadors Viktor Hovland, Mattheiu Pavon and—the newest addition—Kevin Yu serving it up in JL digs even ahead of the official tee times.
For Hovland’s tunnel fit ensemble, he’ll be wearing a sleek, monochrome athleisure look consisting of a stark, ebony hoodie emblazoned with the “J.Lindeberg” logo and typeface, as well as knee-length organic cotton-blend shorts and a complementary 6-panel hat. A travel-friendly weekend bag and retro-inspired low top sneakers complete the master class in minimalism.
Pavon’s look exudes the same amount of athletic, quiet luxury in a slightly more restrained style. A cotton-wool blend crewneck in white sand brings a coastal lightness, while black sneakers and matching relaxed-fit cargo pants balance the sporty aesthetic. The only overt JL branding is in the form of the cap, also dipped in a frothy neutral.
For Kevin Yu’s look, the brand introduced a sleek sandstone color way to the otherwise restrained palette. The hat gets a chestnut wash here, matching the nutty hue of the crisply tailored seersucker pants. The trousers have a bit of flair in the form of a stylistic crease, the perfect playing partner to the breathy, mesh tee. Finalizing the street style odes are a pair of versatile white sneakers.
Taken together, the JL ambassadors’ looks exemplify confidence and athleticism without falling prey to showy patterns or flashy hues, a clothing philosophy it seems we can expect from the rest of their looks throughout the tournament. The reserved color ways and thoughtful, performance-enhancing silhouettes give us a bit of insight into the mental space of the players: undistracted, balanced, and streamlined, focusing on form and function. Serious, without sacrificing chill.