After beta-testing its mobile cloud gaming platform for a year, Samsung released it to the public through Gaming Hub in North America in November. The cloud platform encourages mobile gamers to try new titles from the Galaxy Store without sizeable downloads and helps game developers get better exposure.
As of this writing, Samsung has a 70/30 revenue share model with game developers and publishers on the Galaxy Store. However, the company announced some changes that will soon come into effect.
Higher revenue for game developers and publishers
Starting May 15, 2025, Samsung will implement an 80/20 revenue share model for games on the Galaxy Store. The tech giant will forego 10%, and publishers and developers will earn more from their mobile games.
Samsung's cloud-based Gaming Hub platform for mobile devices requires a decent internet connection but lowers the hardware barrier of entry. If games can be streamed from the cloud, the GPU capabilities of the Galaxy device become secondary.
Games can also be streamed from the Gaming Hub app without requiring players to go to the Galaxy Store. It makes playing, or at least trying, mobile games more convenient.
In its recent press release, Samsung said, “This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanded the player base […].”
A case study by developer VIZOR claims that its 60-day return on ad spend (ROAS) is 25% on Samsung's new platform compared to others.