Visit Maldives has signed up to become Liverpool FC’s official tourist destination partner.
The multi-year contract across its men’s and women’s teams has been agreed to promote the Maldives as a “world-class tourist destination.,”
To mark its launch Visit Maldives are giving fans the chance to win a 5-night trip to escape reminders of Champions League penalty shootouts.
“Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives,” said Ibrahim Shiuree, Chief Executive Officer and Managing Director of Visit Maldives.
“Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world. We’re particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life.”
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The partnership follows a record-breaking year for the Maldives’ Tourism Industry in 2024, where Visit Maldives set a target of $5 billion in tourism receipts for 2025.
“We’re very excited to welcome Visit Maldives into the Liverpool FC family as our official tourist destination partner,” added Ben Latty Chief Commercial Officer at Liverpool FC.
“Together we share a passion for creating unforgettable experiences that bring people together in meaningful ways.
“We also share a commitment for being the most sustainable we can be, whether that’s via our award-winning The Red Way programme or Visit Maldives raising concerns about preserving delicate underwater ecosystems.”