PREMIUM NEWSLETTER | ISSUE #47
Dear Reader,
These days, everybody is talking about Ne Zha 2 (哪吒2:魔童闹海), the recent hit film about one of China’s most legendary mythological heroes. With its spectacular visuals, epic battles, funny characters, dragons and deities, and moving scenes, the Chinese blockbuster animation is breaking all kinds of records and has gone from the major hit of this year’s Spring Festival film season to the 7th highest-grossing movie of all time and, with its 13.8 billion yuan ($1.90 billion USD) box office success, now also holds the title of the most successful animated film ever worldwide.
But there is so much more behind this movie than box office numbers alone. There is a collective online celebration surrounding the film, involving state media, brands, and netizens. On Weibo, a hashtag about the movie crossing the 10 billion yuan ($1.38 billion) milestone (#哪吒2破100亿#) has been viewed over a billion times. Social media timelines are filled with fan art, memes, industry discussions, and box office predictions.
The success of Ne Zha 2 is not just a win for China’s animation industry but for “Made in China” productions as a whole. Some argue that Ne Zha‘s triumph is not just cultural but also political, reinforcing China’s influence on the global stage and tying it to the ongoing US-China rivalry: after growing its power in military strength, technology, and AI, China is now making strides in cultural influence as well.
In a recent Weibo post, state broadcaster CCTV also suggested that Hollywood has lost its monopoly over the film industry and should no longer count on the Chinese market—the world’s second-largest movie market—for its box office dominance.
Various images from “Ne Zha 2” 哪吒2:魔童闹海
The success of Ne Zha 2 mainly resonates so deeply because of the past failures and struggles of Chinese animation (donghua 动画). For years, China’s animation industry struggled to compete with American animation studios and Japanese anime, while calls grew louder to find a uniquely Chinese recipe for success—to make donghua great again.
🔹 The Chinese Animation Dream
A year ago, another animated film was released in China—and you probably never heard of it. That film was Ba Jie (八戒之天蓬下界), a production that embraced Chinese mythology through the story of Zhu Bajie, the half-human, half-pig figure from the 16th-century classic Journey to the West (西游记). Ba Jie was a blend of traditional Chinese cultural elements with modern animation techniques, and was seen as a potential success for the 2024 Spring Festival box office race. It took eight years to go from script to screen.
But it flopped.
The film faced numerous setbacks, including significant production delays in the Covid years, limited showtime slots in cinemas, and, most importantly, a very cold reception from the public. On Douban, China’s biggest film review platform, many top comments criticized the movie’s unpolished animation and special effects, and complained that this film—like many before it—was yet another Chinese animation retelling a repetitive story from Journey to the West, one of the most popular works of fiction in China.
“Another mythological character, the same old story,” some wrote. “We’re not falling for low-quality films like this anymore.”
The frustration wasn’t just about Ba Jie—it was about China’s animation industry as a whole. Over the past decade, the quality of Chinese animation films has become a much-discussed topic on social media in China—sometimes sparked by flops, and other times by hits.
Besides Ba Jie, one of those flops was the 2018 The King of Football (足球王者), which took approximately 60 million yuan ($8.8 million) to make, but only made 1.8 million yuan ($267,000) at the box office.
Both Ba Jie, which took years to reach the screen, and King of Football, a high-budget animation, ended up as flops.
One of those successes was the 2019 first Ne Zha film (哪吒之魔童降世), which became China’s highest grossing animated film, or, of the same year, the fantasy animation White Snake (白蛇:缘起), a co-production between Warner Bros and Beijing-based Light Chaser Animation (also the company behind the Ne Zha films). These hits
showed the capabilities and appeal of made-in-China donghua, and sparked conversations about how big changes might be on the horizon for China’s animation industry.
“The only reason Chinese people don’t know we can do this kind of quality film is because we haven’t made any good stories or good films yet,” White Snake filmmaker Zhao Ji (赵霁) said at the time: “We have the power to make this kind of quality film, but we need more opportunities.”
More than just entertainment, China’s animated films—whether successes or failures—have come to symbolize the country’s creative capability. Over the years, and especially since the widespread propagation of the Chinese Dream (中国梦)—which emphasizes national rejuvenation and collective success—China’s ability to produce high-quality donghua with a strong cultural and artistic identity has become increasingly tied to narratives of national pride and soft power. A Chinese animation dream took shape.
🔹 The “Revival” of China’s Animation Industry
A key part of China’s animation dream is to create a 2.0 version of the “golden age” of Chinese animation.
This high-performing era, which took place between 1956 and 1965, was led by the Shanghai Animation Film Studio. While China’s leading animators were originally inspired by American animation (including Disney’s 1937 Snow White and the Seven Dwarfs), as well as German and Russian styles, they were committed to developing a distinctly Chinese animation style—one that incorporated classical Chinese literature, ink painting, symbolism, folk art, and even Peking opera.
Some of the most iconic films from this era include The Conceited General (骄傲的将军, 1956), Why Crows Are Black (乌鸦为什么是黑的, 1956), and most notably, Havoc in Heaven (大闹天宫, 1961 & 1964). Focusing on the legendary Monkey King, Sun Wukong (孙悟空), Havoc in Heaven remains one of China’s most celebrated animated films. On Douban, users have hailed it as “the pride of our domestic animation.”
One of China’s most renowned animation masters, Te Wei (特伟), once explained that the flourishing of China’s animation industry during this golden era was made possible by state support, a free creative atmosphere, a thriving production system, and multiple generations of animators working together at the studio.
Still from Havoc in Heaven 大闹天宫 via The Paper.
➡️ So what happened to the golden days of Chinese animation?
The decline of this golden era was partly due to the political turmoil of the Cultural Revolution (1966–1976). While there was a second wave of successful productions in the late 1970s and 1980s, the industry lost much of its ‘magic touch’ in the 1990s and 2000s. During this period, Chinese animation studios were pressured to prioritize commercial value, adhere to strict content guidelines, and speed up production to serve the rising domestic TV market—while also taking on outsourcing work for overseas productions.
As the quality and originality of domestic productions lagged behind, the market came to be dominated by imported (often pirated) foreign animations. Japanese series like Astro Boy, Doraemon, and Chibi Maruko-chan became hugely influential among Chinese youth in the 1990s. The strong reaction in China to the 2024 death of Japanese manga artist Akira Toriyama, creator of Dragon Ball, also highlighted the profound impact of Japanese animation on the Chinese market.
This foreign influence also changed viewers’ preferences and aesthetic standards, and many Chinese animations adopted more Japanese or American styles in their creations.
However, this foreign ‘cultural invasion’ was not welcomed by Chinese authorities. As early as 1995, President Jiang Zemin reminded the Shanghai Animation Film Studio of the ideological importance of animation, emphasizing that China needed its “own animated heroes” to serve as “friends and examples” for Chinese youth.
By the early 2010s, the revitalization and protection of China’s animation industry became a national priority. This was implemented through various policies and incentives, including government funding, tax reductions and exemptions for Chinese animation companies, national animation awards, stipulations for the number of broadcasted animations that must be China-made. Additionally, there was an increased emphasis on animation as a tool for cultural diplomacy, focusing on how Chinese animation should reflect national values and history while maintaining global appeal.
It’s important to note that the so-called ‘rejuvenation’ of Chinese animation is not just a cultural and ideological project, there are economic motives at stake too: China’s animation industry is a multi-billion dollar industry.
🔹 “Are We Ne Zha or the Groundhogs?”
The huge success of Ne Zha 2 is seen as a new milestone for Chinese animation and as inspiration for audiences. The film took about five years to complete, reportedly involving 140 animation studios and over 4,000 staff members. The film was written and overseen by director Yang Yu (杨宇), better known as Jiaozi (饺子).
The story is all based on Chinese mythology, following the tumultuous journey of legendary figures Nezha (哪吒) and Ao Bing (敖丙), both characters from the 16th-century classic Chinese novel Investiture of the Gods (Fengshen Yanyi, 封神演义). Unlike Ba Jie or other similar films, the narrative is not considered repetitive or cliché, as Ne Zha 2 incorporates various original interpretations and detailed character designs, even showcasing multiple Chinese dialects, including Sichuan, Tianjin, and Shandong dialects.
One of the film’s unexpected highlights is its clan of comical groundhogs. In this particularly popular scene, Nezha engages in battle against a group of groundhogs (土拨鼠), led by their chief marmot (voiced by director Jiaozi himself). Amid the fierce conflict, most of the groundhogs are hilariously indifferent to the fight itself; instead, they are focused on protecting their soup bowls and continuing to eat—until they are ultimately hunted down and captured.
Nezha and the clan of groundhogs.
Besides fueling the social media meme machine, the groundhog scene actually also sparked discussions about social class and struggle. Some commentators began asking, “*Are we Ne Zha or the groundhogs?*”
Several blogs, including this one, argued that while many Chinese netizens like to identify with Nezha, they are actually more like the groundhogs; they don’t have powerful connections nor super talents. Instead, they are hardworking, ordinary beings, struggling to survive as background figures, positioned at the bottom of the hierarchy.
One comment from a film review captured this sentiment: “At first, I thought I was Nezha—turns out, I’m just a groundhog” (“开局我以为自己是哪咤，结果我是土拨鼠”).
The critical comparisons between Nezha and the groundhogs became politically sensitive when a now-censored article by the WeChat account Fifth Two-Six District (第五二六区) suggested that many Chinese people are so caught in their own information bubbles and mental frameworks that they fail to grasp how the rest of the world operates. The article said: “The greatest irony is that many people think they are Nezha—when in reality, they’re not even the groundhogs.”
While some see a parallel between Nezha’s struggles and their own hardships, others interpret the film’s success as a symbol of China’s rise on the global stage—particularly because the story is so deeply rooted in Chinese culture, literature, and mythology. This has led to an alternative perspective: rather than remaining powerless like the groundhogs, perhaps China—and its people—are transforming into the strong and rebellious Nezha, taking control of their destiny and rising as a global force.
Far-fetched or not, it’s an idea that continues to surface online, along with many other detailed analyses of the film. The nationalist Chinese social media blogger “A Bad Potato” (@一个坏土豆) recently wrote in a Weibo post:
“*We were once the groundhog, but today, nobody can make us kneel!*” (“我们曾经是土拨鼠，但是今天，没有任何人可以让我们跪下！”)
In another post, the blogger even dragged the Russia-Ukraine war into the discussion, arguing that caring too much about the powerless “groundhogs,” those struggling to survive, does not serve China’s interest. He wrote:
“(..) *whether Russia is righteous or evil does not concern me at all. I only care about whether it benefits our great rejuvenation—whoever serves our interests, I support. Only the “traitors” speak hypocritically about love and justice. Speaking about freedom and democracy that we don’t even understand, they wish Russia collapses tomorrow but don’t care if that would lead to us being surrounded by NATO. So, in the end—are we Ne Zha, or are we the groundhog?*”
One line from the film that has gained widespread popularity is: “*If there is no path ahead, I will carve one out myself!*” (“若前方无路，我就踏出一条路!”). Unlike the more controversial groundhog symbolism, this phrase resonates with many as a reflection not only of Nezha’s resilience but also of the determination that has been driving China’s animation industry forward.
The story of Ne Zha 2 goes beyond box office numbers—it represents the global success of Chinese animation, a revival of its golden era, and China’s growing cultural influence. Yet, paradoxically, it’s also all about the numbers. While the vast majority of its earnings come from the domestic market, Ne Zha 2 is still officially a global number-one hit. More than its actual reach worldwide, what truly matters in the eyes of many is that a Chinese animation has managed to surpass the US and Japan at the box office.
While the industry still has room to grow and many markets to conquer, this milestone proves that part of the Chinese animation dream has already come true. And with Ne Zha 3 set for release in 2028, the journey is far from over.
Best,
Manya
(@manyapan)
Some of the research referenced in this text can also be found in an article I published in 2019: The Chinese Animation Dream: Making Made-in-China ‘Donghua’ Great Again. For further reading, see:
►Du, Daisy Yan. 2019. Animated Encounters: Transnational Movements of Chinese Animation, 1940s-1970s. Honolulu: University of Hawaii Press.
►Lent, John A. and Xu Ying. 2013. “Chinese Animation: A Historical and Contemporary Analysis.” Journal of Asian Pacific Communication 23(1): 19-40.
►Saito, Asako P. 2017. “Moe and Internet Memes: The Resistance and Accommodation of Japanese Popular Culture in China.” Cultural Studies Review 23(1), 136-150.
What’s on Weibo Chapters
🚀 In 2025, international media are more focused on Chinese social media apps than ever, especially after January’s “TikTok refugee” phenomenon, where waves of American TikTok users migrated to China’s Xiaohongshu app. This foreign focus on China’s online landscape also highlights some lingering misconceptions, with major media outlets still trying to label Chinese apps as “the Chinese Instagram,” “the Chinese Facebook,” and so on.
Some of these comparisons actually made sense around 2010, when Chinese companies were indeed building domestic versions of Twitter or Pinterest. But since then, these apps have evolved into something far bigger.
China’s online ecosystem is constantly shifting, and some of its biggest social apps are already 15, 20, or even 25 (!) years old. Their secret? It’s not about copying Western platforms anymore—it’s about rejecting a one-size-fits-all approach and embracing change. As Xiaohongshu’s Charlwin Mao (毛文超) puts it:
🗣️”We don’t ask ourselves if we’re a social or commerce company—we ask, what does the consumer want?”
📌 Xiaohongshu is not the “Chinese Instagram.” It also didn’t start as a shopping site that added reviews—it was a review site that added shopping, flipping the traditional e-commerce model on its head.
📌 One of China’s leading livestreaming platforms, Kuaishou, didn’t even begin as a livestreaming app. It started as a GIF-making tool, built its user base through other platforms, then evolved into a short-video app before skyrocketing during the livestreaming boom. Today, Kuaishou is a major player in generative AI, with its Sora competitor, Kling, emerging from this same adaptability.
💡 Chinese social media apps have grown into superapps by thinking outside the box, breaking free from labels, and evolving like chameleons—constantly adapting to user needs.
📱 In such a rapidly changing digital landscape, it’s high time for a short guide to understanding Chinese social media (especially since some subscribers have been requesting one for a while). This overview breaks down the top 10 Chinese social media platforms, their key functions, and what makes them unique. Whether you’re navigating China’s digital space for the first time or keeping up with its evolution, this list should offer a useful snapshot:
What’s Popular
The major box office success of Ne Zha 2 has sparked all kinds of memes and discussions across Chinese social media. In this article, Wendy Huang provides an overview of the hashtags and trends surrounding the film—from the evolution of Nezha to the popularity of the ‘Stone Diva’ character and the booming ‘Ne Zha economy’ that has taken off in the wake of the movie’s success.
What’s Memorable
For this week’s pick from the archive, we revisit how the big Chinese production Creation of the Gods I, despite initial lackluster performance, became a box office hit thanks to the collaborative efforts of the production team and a dedicated group of fans who volunteered to promote the film online, a phenomenon referred to as zìláishuǐ (自来水).
Zìláishuǐ (自来水) literally means ‘tap water’ but it is a label for those netizens who spontaneously promote a film or artist without getting paid for it. Article by Wendy Huang 👇
Small-town Swot | Our Weibo phrase of the week is 小镇做题家 (xiǎozhèn zuòtíjiā), which translates to ‘small-town swot.’
“Small-town swot” is a buzzword that has appeared on Chinese social media over the past few years. According to Baike, it first popped up on a Douban forum dedicated to discussing the struggles of students from China’s top universities. Although the term has been part of social media language since 2020, it has recently come back into the spotlight due to a popular character in Ne Zha 2.
“Small-town swot” refers to students from rural areas and small towns in China who put in immense effort to secure a place at a top university and move to bigger cities. While they may excel academically, even ranking as top scorers, they often find they lack the same social advantages, connections, and networking opportunities as their urban peers. The idea that they remain at a disadvantage despite working so hard leads to frustration and anxiety—it seems they will never truly escape their background. In a way, it reflects a deeper aspect of China’s rural-urban divide.
Among Ne Zha 2 fans, one of their most beloved characters is the leopard demon Shen Gongbao (申公豹). He was a villain in the first film, but Ne Zha 2 adds more nuance to his character. By exploring his struggles, the film makes him a more relatable and sympathetic figure.
Unlike many celestial figures in the film, Shen Gongbao was not born into privilege and never became immortal. As a demon who ascended to the divine court, he remains at the lower rungs of the hierarchy in Chinese mythology. He is a hardworking overachiever with a stutter, who perhaps turned into a villain due to being treated unfairly—yet the film also highlights his good qualities. Many viewers resonate with him because, despite his diligence, he will never be like the gods and immortals around him.
Many Chinese netizens suggest that Shen Gongbao represents the experience of many “small-town swots” (xiǎozhèn zuòtíjiā 小镇做题家) in China, making him, in a way, the ultimate small-town swot. As a result, Shen Gongbao has temporarily become China’s most beloved villain.
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