snuggs, the London-based and leading European innovator in period underwear, is thrilled to announce its groundbreaking partnership with Manchester City Women’s Football Club, marking the first-ever design collaboration of its kind globally between a professional women’s football team and a period underwear brand.
As part of the collaboration, team captain and role model Alex Greenwood heads up the campaign by joining as a snuggs ambassador, amplifying the importance of this historic partnership.
“Women’s football is on an unstoppable rise, with greater investment, bigger crowds, sold-out stadiums, record-breaking crowds, and increased recognition on the global stage. This partnership
represents the next evolution, ensuring women have access to modern, 21st-century period care that provides them with the best support on and off the pitch.” shares Linda Sejdova, founder of snuggs.
Snuggs and Manchester City Women’s Football Club are launching a co-branded collection to celebrate this momentous step, ensuring that every female fan can experience the same freedom and confidence as their favourite players. The collection features 3 premium designs, a classic (£34), a brief (£34), and a Brazilian style (£29) in a size range from XXS to 4XL. All designs have a high-performance absorbent layer for maximum comfort and are suitable for a light flow to heavy. snuggs incorporated Man City’s iconic colours within the designs and their team badge also features on the waistbands. The collection will be available to shop exclusively at snuggs.com.
The partnership slogan, “We Love Supporting You”, reflects snuggs’ dedication to providing the best possible support to everyone with periods on and off the pitch.
As part of the initiative, snuggs will donate two pairs of period underwear for every goal scored and every clean sheet secured by the team across all competitions in 2025, ensuring that young female players in the academy receive the support they need to thrive.
“Every goal and every clean sheet will make a difference,” shares Linda. “Women supporting women is at the heart of this campaign -our success today helps the next generation go even further.”