Shai Gilgeous-Alexander has been on an absolute tear for the past three years in the NBA. I don't know if that explains why his new shoe looks like a stick of butter.
But, he is currently leading the league in points per game, averaging 33 a night, and is also a huge favorite to win MVP in a fierce back-and-forth race between him and "The Joker," Nikola Jokić. Ever since Shai's rise to superstardom, the lights have been brighter, and people have been noticing his unique eye for fashion.
Recently, he revealed his very own signature shoe with Converse, which plays off his eccentricity in the fashion world.
SGA drew some attention when he and Converse revealed his "Shai 001" shoe in the "Butter" colorway. Since his rise to stardom, a lot of fans have been saying the Thunder's MVP candidate should capitalize on his name and have a shoe called "Shea Butter" or "Shai Butter"-and Alexander listened.
The "Shai 001s" will debut on September 1, 2025.
BREAKING
Shai Gilgeous-Alexander debuts his first signature sneaker with Converse - the Shai 001 pic.twitter.com/m7dQS51pc1
— Nice Kicks (@nicekicks) February 14, 2025
On Instagram, KicksOnFire gave an in-depth description of the shoe, saying, "The Converse SHAI 001 Butter represents a dynamic fusion of athletic innovation and contemporary style, marking a significant addition to Converse's burgeoning lineup of high-performance sneakers. Designed in collaboration with the rising basketball star Shai Gilgeous-Alexander, this sneaker encapsulates the athlete's unique flair and on-court finesse."
The post went on to say, "Featuring a buttery-soft, pale yellow colorway, the sneaker exudes a sense of understated elegance while providing a bold statement on the court. The upper is crafted from a blend of premium leather and synthetic materials, ensuring both durability and a snug fit that supports quick movements. The SHAI 001 Butter is also equipped with advanced cushioning technology, offering optimal comfort and impact resistance, which is essential for athletes who put rigorous demands on their footwear."
Will the Shai 001s make your list of must-haves this year? I think it just made my list.
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This story was originally published March 19, 2025 at 12:06 AM.