LG H&H said it has unveiled the OHUI Ultimate Cover Denier Cushion, a new de-aging solution that offers an expanded shade range in 0.5-tone increments and two levels of coverage, allowing customers to find their perfect match.
LG H&H's OHUI Ultimate Cover Denier Cushion offers a refined shade range and two coverage levels, providing a personalized de-aging solution for diverse skin tones. (Credit: LG H&H)
LG H&H's OHUI Ultimate Cover Denier Cushion offers a refined shade range and two coverage levels, providing a personalized de-aging solution for diverse skin tones. (Credit: LG H&H)
The launch of the OHUI Ultimate Cover Denier Cushion was driven by customer feedback highlighting the difficulty of finding the right cushion shade within the existing color system.
To address this, OHUI has refined its shade offerings with half-tone variations, expanding the selection around shade 21 to include 19, 20.5, 21, 21.5, and 22.5. This allows customers to select the most suitable tone for their skin, providing options such as shade 21.5 for those who find shade 21 too light but shade 23 too dark, or shade 20.5 for those seeking a slightly brighter alternative to shade 21.
Building on the success of its cushion foundations—over 4.45 million units sold—OHUI integrates its expertise in coverage to introduce two distinct coverage levels, 70D and 100D, denoting fiber thickness in denier units.
The 70D variant offers a lightweight and natural finish that enhances hydration and smooth pores, while the 100D variant provides higher coverage for blemishes and pigmentation, ensuring a refined complexion tailored to individual preferences.
Enriched with key skincare ingredients, the Ultimate Cover Denier Cushion enhances skin condition while delivering optimal coverage. Hydrolyzed collagen supports elasticity, layered hyaluronic acid boosts hydration, and black truffle extract provides soothing care, resulting in a healthy, radiant glow.
"The Ultimate Cover Denier Cushion provides a precise and refined selection for customers who have struggled to find their perfect shade among the many cushion foundations available,” a OHUI brand official at LG H&H said. “We invite customers to discover their own '0.5-tone' for a truly personalized experience."
The OHUI Ultimate Cover Denier Cushion is now available at department stores nationwide and through online shopping platforms. To celebrate the launch, OHUI will host a special shopping live event on Naver's “New Arrival Week” promotion on Wednesday.
Lee Han-soo corea022@docdocdoc.co.kr
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