Sneaks at Adobe Summit
Sneaks at Adobe Summit '24
Sabrina Ortiz/ZDNET
Every year during Adobe Summit, the company gives the public a sneak peek into its latest experimental innovations, with 40% making it to actual rollout historically. Even though the full Sneaks session isn't slated until tonight, Adobe shared one experiment with ZDNET ahead of time, and it is a game changer for marketers and brands alike.
Also: Adobe reveals 10 purpose-built AI agents - here's what they can do for your business
Project Panorama's map
Project Panorama helps brands make sense of user interactions on mobile applications. This task is typically challenging because of all the different elements found in apps, such as screens, offers, and messages. Instead, Project Panorama would offer a map that brands can use to visualize the user's journey.
Also:Adobe's new AI feature lets you edit stock images on the fly - no Photoshop needed
The map would update in real time, track performance metrics and user behavior, and outline each page and screen of the experience, according to Adobe. Ultimately, marketers could use those insights to deploy new offers and send messages from the Project Panorama interface without additional code, making optimization to increase user engagement easier.
How to watch Adobe Sneaks
To watch the rest of Adobe Sneaks, you can tune into the livestream from the Adobe website from 6-7 PM PT live from Las Vegas. Every year, a celebrity guest hosts Sneaks; this year, it is actor and comedian Ken Jeong.
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In the past, some of Adobe's most popular features were first revealed as part of Sneaks, including Generative Fill, then dubbed Project Fast Fill. It is also notoriously one of the most fun parts of the conference, as the innovations all push boundaries in nature. ZDNET will be reporting from the grounds with a full recap of the announcements.
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