Gmail’s search will now take your most-clicked emails and frequent contacts into account to provide better results.
Gmail’s search will now take your most-clicked emails and frequent contacts into account to provide better results.
Mar 20, 2025, 7:39 PM UTC
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Andrew Liszewski
Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2011, but has loved all things electronic since he was a kid.
In an effort to improve the chances of finding the email you’re looking for, Google is introducing an optional AI-powered upgrade for Gmail’s search function.
Google searches will no longer just return results in chronological order based solely on the keywords you’re searching for, but will instead also take into account other criteria, including “recency, most-clicked emails and frequent contacts,” according to a post shared to Google’s The Keyword blog today. “With this update, the emails you’re looking for are far more likely to be at the top of your search results — saving you valuable time and helping you find important information more easily.”
The new “most relevant” search results feature is now being rolled out to users around the world with personal Google accounts, and will be available when accessing Gmail through a web browser or via Google’s Android and iOS Gmail apps. However, according to Google, the feature won’t replace Gmail’s previous approach to searching emails. Instead, you’ll be able to toggle between chronological keyword results and the new “most relevant” option.
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