NOW-TV-UI-Refresh-2025
Sky’s sibling NOW TV video streaming platform appears to have now largely completed the deployment of its new app and User Interface (UI), adding a “new look and some great new features“. The roll-out of the new app started on 18th February 2025 and has taken “several weeks” to deliver, although some devices have yet to benefit.
“We’ll be rolling out the updates on the NOW app over several weeks. During this time, you may notice the old and new versions running side by side on different devices. It also means that the new features won’t be available on all supported devices straight away. Not sure if your device is supported? Take a look at our supported devices or keep checking your app store for updates,” said NOW TV’s update.
NOTE: The update largely reflects NOW TV’s adoption of NBC Universal’s Global Streaming Platform, as used elsewhere within the Comcast fold.
The UI changes largely mean that customers will be able to set up individual profiles, can do more to personalise their NOW viewing experience and will find it easier to get straight to the content they want with top 10 recommendations and enhanced search.
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Summary of New Features
Profiles
Personalise your NOW viewing experience with individual profiles. You’ll be able to keep track of what you’re watching, plus you’ll get your own Entertainment and Cinema recommendations based on your favourite title choices and watch history.
Each profile can have its own:
Avatar
Name
Maturity ratings
Profile PIN
Autoplay settings
You can create up to 6 profiles for individual members of your household in one account, including adult and kids profiles.
Profile PIN
Restrict others from accessing your NOW profile with a 4-digit PIN lock. And if you’ve got kids in the house, you can also use a profile PIN to stop younger viewers from watching content in an adult profile.
Parental controls
NOW’s new parental controls will allow you to restrict what each profile sees. As well as the profile PIN feature above, you’ll be able to set a profile-based maturity rating to prevent kids from watching anything they shouldn’t.
Personalised Entertainment and Cinema recommendations
Jump in and start watching entertainment that’s tailored for you. You’ll be able to personalise your profile’s homepage and enhance your Entertainment and Cinema recommendations. Just choose your top 5 favourite titles when you create a new profile, and we’ll suggest TV shows and movies we think you’ll like.
Top 10 rail
Easily discover the top trending content on NOW. Our new top 10 rail will highlight the most popular TV shows and movies ranked by number of streams, plus new releases from the last 90 days.
Enhanced search
We’ve made it easier than ever to find the shows, movies and sports you love on NOW. Our enhanced search feature will allow you to search by genre, actor, title, name, sport, and more. Don’t know what to watch? You’ll also be able to browse the popular searches section for the shows, movies and sports that everyone is watching.
As usual with a major app change, some devices have yet to benefit from the new software and there have been a few bugs to contend with too (these should be ironed out soon). One other negative is that customers can no longer rewind the previous 2 hours of broadcast content (credits Cord Busters for spotting that).