I promise that a majority of those who looked at the headline of this article immediate thought “you can’t buy a college football program” or “that would never happen.”
Well I promise you that it will happen. I might be retired at the time but it’ll happen in my lifetime.
However, I hope it never does.
Yesterday when I heard that the Boston Celtics are going to be sold for $6.1 billion to a private equity firm, I couldn’t help but wonder how much Nebraska football is worth. Or maybe, what is the Nebraska athletic department worth if it was put on an open market and sold to the highest bidder?
Well after a little research, apparently the Wall Street Journal already went into this a couple months ago. Here is a little snippet of the article written by SI.com:
For that, the Wall Street Journal has revealed the numbers in an effort to estimate how much the top 100 college football programs in terms of enterprise value.
Six of the top 10 programs are worth more than $1 billion in value, according to research done by Ryan Brewer, an associate professor of finance at Indiana University Columbus.
That research took several factors into consideration, including revenues, cash flow, sustainability, and other aspects of what drives value in the world of college football.
As expected, it was a lot of SEC and Big Ten at the top of these rankings, as with most, and in Brewer’s estimation, college football’s most valuable brand is also its national champion.
That article did not have Nebraska in the top 10 but put a value on Ohio State at $1.957 billion.
However, a CNBC article ranked Nebraska 8th in the country and put the value at $943 million. This was a 2024 valuation and:
The information used to compile the valuations comes courtesy of Jason Belzer, publisher of AthleticDirectorU, who has advised universities on name, image and likeness deals and is now doing the same for athletic departments seeking private equity. AthleticDirectorU has an expansive database of college athletic program financials and information.
My reaction? If I was the good ole Nebraska U, there is no way I’m selling Nebraska football for $943 million.
How much would you sell Nebraska football for?
SPORTS! SPORTS! JORTS! SPORTS! SPORTS!
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“STICK TO SPORTS!” Nah.