An AI filter on TikTok that allows users to post videos or images of themselves and others as if they gained weight is increasing in popularity even as criticisms and calls for it to be removed grow.
The so-called "Chubby filter" has been used on an undetermined number of videos, but there have also been new videos generated criticizing the trend and asking TikTok to remove the filter because it may be damaging to people's body images, especially teenagers.
Media outlets are also taking notice. The Cut and The BBC have warned readers about the filter and a writer for Cosmopolitan UK called out the technology, writing, "with filters like this popping up, it seems like the fight against body shaming is still on."
A message to TikTok was not immediately returned.
The company may have already taken some notice of the trend and created a response. Searching for the filter on TikTok generates a disclaimer at the top of the search results that reads, "You are more than your weight. If you or someone you know has questions about body image, food, or exercise — it is important to know that help is out there and you are not alone. If you feel comfortable, you can confide in someone you trust or check out the resources below. Please remember to take care of yourselves and each other."
The disclaimer links to TikTok's Safety Center resource page and a page to find local service providers who can help.