In December, LFC Foundation’s plans and objectives for the next five years were announced, with the ultimate aim of supporting 500,000 people every season by 2030.
“We spent the last five years getting out there and doing more, and we probably went at everything, so what we want to try to do now is focus,” explained Parish.
“I think there’s a challenge and there’s lots of need. You see you can help and try to do loads of things OK. So we’re going to try to focus and do more where we can have most impact.
“We’re focusing on health, learning and employment because we think they are three areas where we can move the dial a little bit. Our five-year strategy is quite ambitious.
“We worked with just under 130,000 people last year, that was us delivering and funding others to do. I gave a proposal to our trustees that by 2030 we could be working with 300,000. And they said, ‘Lovely, make it half a million.’”
Crouch was also asked about the progress of the current Liverpool men’s team during the first season with Arne Slot as head coach.
Having suffered elimination from the Champions League and defeat in the Carabao Cup final before the pause for international fixtures, the Reds will return to action next month with a 12-point lead at the top of the Premier League.
He said: “I think it has been an unbelievably successful season, one week of football doesn’t determine… yeah, of course it has not been a great week.
“Paris Saint-Germain, I think over the course of the two legs even the staunchest Liverpool fan would say they probably deserved it. I was at the Carabao Cup final and it wasn’t the Liverpool we have seen this season.
“But if you go back to the start of the season and said you’d have a lead like this and be out of the other competitions, every Liverpool fan would have bitten your arm off. And that’s where they are now and I think we need to take stock of that.
“After Jürgen \[Klopp\] left, the fact that Arne Slot has come in and done what he has done has just been a revelation. Everyone just needs to be a bit calm about it and look at it in the positive way it should be.”