Regulars generally create the noise at games, but if they are priced out, quiet stadiums could follow, thereby harming the product for day-trippers and TV audiences

An aerial view of Old Trafford, home of Manchester United. Manchester United have announced plans for a new 100,000-seater stadium that co-owner Sir Jim Ratcliffe says would be the world s greatest football ground. Picture date: Tuesday March 11, 2025. PA Photo. See PA story SOCCER Man Utd. Photo credit should read: Martin Rickett/PA Wire. RESTRICTIONS: Use subject to restrictions. Editorial use only, no commercial use without prior consent from rights holder.
Will Unwin
©Observer
Today at 03:30
It is the time of year when season-ticket holders receive an email from their club spelling out how much it will cost to follow them through thick and thin once again.
The email often lands without warning of an increase, that bit saved for lower down after explaining the financial challenges and how the owner wants to invest to bring success.